You're Not Relevant Anymore: what happens when youtubers pass their peak? | Internet Analysis

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Published 2021-07-01
Internet Analysis: what happens when youtubers pass their peak? what happens when you're not relevant anymore?? // MY PATREON! www.patreon.com/tiffanyferg
#internetanalysis #irrelevant #dyingchannel

TIME STAMPS:
0:00 - intro
0:35 - the psychological impact of fame (and losing it)
2:15 - I now have a Patreon!
3:30 - how does being famous affect people?
4:37 - relevance is relative and subjective
5:31 - the "Creator Studio" promotes unsustainable growth
6:49 - your channel is DYING
8:25 - Sarah Hawkinson on "expiring" on youtube
9:36 - embarrassment, shame, & denial
11:15 - the financial impact of losing relevance
14:30 - GloZell on going broke after youtube fame
15:58 - when youtube slows, do you stay or move on?
17:34 - stay on youtube as long as you can (Grav3yardGirl)
19:35 - revive dead channel, make a comeback (WheezyWaiter)
22:36 - change your platform / focus
23:31 - leave youtube and get a "regular" job??
24:42 - Jonah Green on being an ex-full-time youtuber
26:40 - some ex-youtubers work in related fields (digital media, influencer marketing)
27:10 - go (back) to college
27:40 - in conclusion... losing relevance is not the end of the world
29:35 - some charlieissocoollike ex-youtuber wisdom

REFERENCES & SOURCES:
"watch this before starting your channel" Kelly Stamps -    • watch this before starting your channel.  
uncarley (for funny booktube stuff!!) -    / @uncarley  
the dark side of blowing up (Amandamaryanna) -    • the dark side of "blowing up"  
what it's like to expire on youtube (Sarah Hawkinson) -    • what it's like to expire on youtube  
Being Broke With Millions of Subscribers. Glozell Shares Her Story Of Hardship -    • Being Broke With Millions of Subscrib...  
The GloZell Show Special Featuring Kandee Johnson -    • The GloZell Show Special Featuring Ka...  
i hate when people ask me this. let's talk about it (grav3yardgirl) -    • i hate when people ask me this. let's...  
how I saved my youtube channel (Wheezywaiter) -    • How I Saved My YouTube Channel  
That Time I Was a Full Time YouTuber & What I Learned When I Quit (Jonah Green) -    • That Time I Was a Full Time YouTuber ...  


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Tiffany Ferguson (she/her), 25 years old, currently in NYC. Here on Tiffanyferg, my main series is called Internet Analysis, where I research and discuss topics related to social issues and media.

Business Inquiries: [email protected]

FTC: This video is not sponsored. Links with * are affiliate, meaning I am compensated monetarily if you join or make a purchase.

All Comments (21)
  • @tiffanyferg
    let's chat about what happens when you're "not relevant" !! PS please check out my brand new Patreon if you're interested! www.patreon.com/tiffanyferg <3 <3 thank u so much for watching
  • @ModernGurlz
    i’ll sometimes mention “old” youtubers and ppl will have no idea who i’m talking about and i have to resist the urge to immediately turn into dust
  • @lyserberg
    Seeing Tyler Oakley in the thumbnail made me realize how much of a dinosaur I am in YouTube years.
  • @RJKnits
    The trick is to never peak.
  • @FredericChen
    It really makes me sad when people don’t remember the ones we loved growing up
  • I always think marzia is such a key case to look at. She never wanted a channel or dreamed of a YouTube career instead it was expected due to being the girlfriend of pewdipie, even having her channel named marziapie originally. She eventually left YouTube all together, not due to a lack of success but because she understood it was never her dream and wanted to pursue other things. I think it was incredibly brave and a great example of someone leaving despite still having massive success, good income and a lack of drama.
  • @Sophmorical
    One thing I've learned about myself working in a 9 - 5 is that I thrive in stability and enjoy a traditional office setting. I see so much "boss babe" and hustle culture rhetoric that makes working a 9 -5 seem like a bad thing when it doesn't have to be. Some people want to be entrepreneurs and be their own boss, others want an office job that gives a predictable workload and hours. Neither is bad, but right now people are really shitting on people who are working a 9 -5 and don't have a side hustle they're trying to make their primary source of income
  • This video better have been 1/10 + confetti 🎉 or we call Susan
  • @sydsvids
    peaking is fun and then immediately horrifying. couldn’t agree more.
  • @uncarley
    the creator studio is so helpful when youre just starting out as a youtuber but once you hit your "blow up" it just serves as a reminder that you need to be constantly "bettering' your content and constantly growing which is AWFUL for mental health and honestly? i dont even check it anymore because i cant deal
  • @jamiebabie
    Crazy how Jenna Marbles was still so loved and relevant after all her years on YouTube. She was an OG! She totally restyled her content and still did pretty well, millions of views per video. You don’t see that often. What a legend. I miss her 😭
  • I’ve noticed this thing with singers and actors too. They’ll hit a peak and then due to just the passing of time or other factors they’ll kinda loose relevancey then they go on to either still keep putting out music or show up on tv and people are like “why are they still trying to be relevant they need to go” like??? Just because a person isn’t as relevant as they used to be dosnt mean they should give up something they truely love doing and as long as their still able to support themselves then simply quitting their job because there not as popular is just stupid to me
  • I've always suspected that Jenna Marble's departure from youtube was partially due to her feeling done with the platform or bored with her content. This way, her exit was more "graceful" than if she had fought through the controversy only to leave 6 months later anyways. She found herself at a natural stopping point and, though ending on a low note, took advantage of it.
  • @sarahhawkinson
    omg I haven’t watched the whole video yet, but thank you so much for including me and my video! 😭
  • @spammusubi1607
    Tyler Oakley just chills now and plays games on twitch with a smaller but dedicated audience
  • @sltslt24
    I think simplynaillogical is the best example of a big youtuber that is making videos that are fun for her on youtube, having a lucrative business (halo taco) and have a full time job to bring balance all together
  • @HeyRowanEllis
    Also omg my fave thing about your comments section is finding about 20 new channels to subscribe to!
  • @e_velog
    i feel like there's also a LOT of creators that started as a "i'm just like you" type of personality, and as they blew up, they tried to "maintain" this relatability. and obviously, it's quite hard to relate to someone who now lives in a mansion and orders take out 3x per day when you're living in a one bedroom apartment, struggling to make ends meet. I think that's probably the one type of video that a creator cannot get away with maintaining forever...
  • @lindseyrem
    The creator studio ruins my day 🙂 thank u for addressing it
  • @TaraMooknee
    I have an unhealthy need for validation from that bloody confetti 🎉