Brian Chesky’s new playbook
188,730
Published 2023-11-12
• How Airbnb has shifted their thinking on product management
• Why bureaucracy happens in companies, and how to avoid it
• The importance of founders diving into the details
• Why Airbnb moved away from traditional growth channels and what they are doing instead
• Airbnb’s newly released features
• How and why Brian encourages his team to set ambitious goals
• Why he says he still has a lot to prove
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Find the full transcript at: www.lennyspodcast.com/brian-cheskys-new-playbook/#…
Where to find Brian Chesky:
• X: twitter.com/bchesky
• LinkedIn: www.linkedin.com/in/brianchesky/
Where to find Lenny:
• Newsletter: www.lennysnewsletter.com/
• X: twitter.com/lennysan
• LinkedIn: www.linkedin.com/in/lennyrachitsky/
In this episode, we cover:
(00:00) Brian’s background
(05:18) The current structure of product management at Airbnb
(09:21) How fast-moving companies become slow-moving bureaucracies
(12:20) Brian’s thoughts on performance marketing
(13:50) Airbnb’s rolling two-year roadmap
(15:30) Brian’s journey as CEO in a growing company
(18:34) Best practices for A/B testing
(20:30) Who inspired Airbnb’s new direction
(23:18) The first changes Brian implemented at the onset of the pandemic
(24:51) Why founders should be “in the details”
(30:15) Airbnb’s marketing, communication, and creative functions
(31:38) Advice for founders on how to lead
(34:15) Tips for implementing Airbnb’s business methodology
(38:48) Airbnb’s winter release
(41:47) Why Airbnb no longer has separate guest and host teams
(42:38) Brian’s thoughts on design trends
(45:36) The importance of empowering hosts with great tools
(45:57) How setting ambitious goals improves team performance
(50:05) Tips for preventing burnout
(56:02) Tips for personal and professional growth
(58:19) Why Brian says he still has a lot to prove
(1:02:58) Paying it forward
(1:05:03) A fun fact about Brian
(1:09:26) Airbnb’s origin story
Referenced:
• Localmind: www.crunchbase.com/organization/localmind
• Config 2023 in review: www.figma.com/blog/config-2023-recap/
• Why Founders Fail: The Product CEO Paradox: techcrunch.com/2013/08/10/why-founders-fail-the-pr…
• Hiroki Asai on LinkedIn: www.linkedin.com/in/hiroki-asai-a44137110/
• Jony Ive on Crunchbase: www.crunchbase.com/person/jonathan-ive
• Charles Eames: en.wikipedia.org/wiki/Charles_Eames
• Airbnb 2023 Winter Release: news.airbnb.com/en-in/airbnb-2023-winter-release-i…
• Airbnb 2023 winter release reel: x.com/bchesky/status/1722243847751970861?s=20
• John Wooden’s website: coachwooden.com/
• An 85-year Harvard study found the No. 1 thing that makes us happy in life: It helps us ‘live longer’: www.cnbc.com/2023/02/10/85-year-harvard-study-foun…
• Sam Altman on X: twitter.com/sama
• Alfred P. Sloan: en.wikipedia.org/wiki/Alfred_P._Sloan
• Bob Dylan quote: quotefancy.com/quote/950807/Bob-Dylan-An-artist-ha…
• OpenAI: openai.com/
• Michael Seibel’s website: www.michaelseibel.com/
• Y Combinator: www.ycombinator.com/
• The Norman Rockwell Museum: www.nrm.org/
• Rhode Island School of Design: www.risd.edu/
• Joe Gebbia on LinkedIn: www.linkedin.com/in/jgebbia/
• Nathan Blecharczyk on LinkedIn: www.linkedin.com/in/blecharczyk/
Production and marketing by penname.co/. For inquiries about sponsoring the podcast, email [email protected].
Lenny may be an investor in the companies discussed.
All Comments (21)
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These Apple-centric practices and organizational approaches are becoming increasingly commonplace, especially in those companies trying to reinvent themselves as tech forward. I’ve practiced product and I’ve practiced various forms of marketing, and there were plenty of times where I was practicing product marketing without having a name for it. This idea that the connective tissue between the street/users and the engineers/designers is a function of the core skills you might need to sell something to someone feels like a productive way to reinsert qualitative rationality into a tech environment dominated by quantitative reasoning. So it’s helpful to hear Brian talk through his current rationale for adopting these practices and principles. Two minor critiques; Lenny it’s time to adopt a POV and push back on these folks you are interviewing. Many of them are constrained by their valley environments. For example, you asked (rightly) about work-life balance. Brian starts to address this question with empathy for how his lifestyle at 42 years old allows for a unique approach to managing this balance. But he never diverges from this thread of viewing work-life balance through the prism of his own lived experiences. Pushing back would have been appropriate, and perhaps necessary to help him understand the root of why people ask questions like this. This leads to one last critique; I would imagine working for Brian is an engaging, meaningful challenge. But what does that really mean for someone? What’s an example of how his approach has driven people away from Airbnb? It’s not a bad thing, it’s just actionable information so if we find ourselves reporting ti leaders with similar philosophies, we can be proactive. Product is an inherently unsafe role, but your podcast sometimes feels entirely too safe for the leaders who participate. We shouldn’t treat everything that comes out of these folks’ mouths as gospel.
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I really LOVE this episode. Brian Chesky is a deep thinker and who always articulate the thought so clearly and strongly. I have learnt so much!
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Brian's energy is unmatched. So much gems here!
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Lenny - Your podcast is AMAZING! I only wish I had found it long ago. Brian - Thank you so much for sharing your wisdom. So generous of you!!!
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This is the best episodes ever. I had this in my watchlist but only coming back to this. This jjst blew my mind.. A detailed teardown on twitter is coming very soon ❤
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Lenny I've been binge watching your shows. They are so insightful and educational. Keep up the good work!
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Brian is a great teacher❤
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Thank you Lenny what a great episode, 10/10! Leaders are in the details, Brian Chesky!! Love it!
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One of the greatest CEOs alive - and one of the most charismatic as well.
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This is one of the best podcast you hosted, Lenny! Thanks!
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This was incredible. I mean this had so much knowledge and wisdom being imparted, might have to watch twice to absorb it all.
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Love the kitchen analogy between marketing and engineering! Great stuff ✨
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This is the guest I anticipated most! Thank you, Lenny, and congrats🥳
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Seriously, 7000 people and you get down to identifying what blocks each individual. You're a super human :))
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Tons of gold, wisdom per words rate is so high. Thanks Lenny and Brian, I jotted down so many things I'm discussing with my team asap to re-evaluate how product & marketing works
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this is one of the greatest and best podcasts I have listened to this year.
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To be honest, there's just an incredible amount of self hype in the tech industry. There are just as talented people as this guy in my own team, perhaps even wiser and smarter...
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I'll have to listen to this 10 times
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So thoughtful questions Lenny, And Brain is the most thought leader of this generation.
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Thanks for this awesome podcast. Really eye opening for someone who is pursuing a career as a start-up founder. Makes you question what is actually important.