TAKING HER POWER BACK – Michelle Chubb

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Published 2021-06-03

We’ve been here. We are here. We belong here.

“Representation is so important because you want to feel like you’re someone in the world. I try to make myself look powerful so the Native youth that are looking at me can look up to someone.” – Michelle Chubb, Nehinaw content creator and changemaker.

Watch the stories unfold in the additional campaign videos below:

Campaign Video –    • Video
Meet Shina Novalinga –    • EMBRACING YOUR CULTURE – SHINA NOVALINGA
The Making of the Campaign –    • The Making of Sephora Canada's Nation...

#IndigenousHistoryMonth #NIHM2021

All Comments (17)

@lloydchristmas4547 2 years ago

"What I think is beautiful is being your true self."
@samanthamitchellprete5646 2 years ago

She's so beautiful and the fact that she's reclaiming in her culture and trying to help a young indigenous kids want to love and embrace their culture is so beautiful... I speak for everyone to say that we are sorry that you're bullied talk down or talk down against about your looks your culture or your way of life it's not right and I hope that you and your family can someday heal or start your healing process in any way and live in peace
@coronaflv873 2 years ago

Omg I’m in tears so happy to see this beautiful girls going high
@candicegriffith6590 2 years ago

Her jingle dress is soooooooo beautiful I’m literally crying 🥺🥺🤍🤍 so happy to see representation!!
@bizhiwlove 2 years ago

Chi miigwech! Indigenous visibility is sooooooooooo important!
@jonsiiin 2 years ago

Made me cryyyyyy. So happy to see this!
@thornethistleandtear5415 2 years ago

Your amazing expressing urself!!!! Your love of your people and urself shows!!!
@katiecrain2353 2 years ago

My people ❤
@rickwood1438 2 years ago

Love the message
@victoriapeaceyoga 2 years ago

💖 Beautiful ✨
@killmytime 2 years ago

😭😭
@lalani888 2 years ago

💜💌
@sheilaseigel7009 2 years ago

Good work Sephora !! Creating brand loyalty, one good deed at a time.
@Retrogamegirlygofan 2 years ago

Hope this also helps encouragement to take people out of gangs
@Walter7ca 2 years ago

Look like Latin, our people also we have have many looks the same. Una misma raza una misma Gente.
@andiautumn8615 2 years ago

I hope everyone apart of this campaign could see the lack of perspective, understanding, and complete ignorance to what a native is and why NONE would support BRANDING. ITS NOT OK TO USE CULTURE, LOVE, AND HISTORY FOR YOU TO MAKE MONEY. Its 2021, young people don't care how SIMPS try to manipulate love.