WTF are outcome-based measurement guarantees?

Digiday
Digiday
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Published 2024-02-26
TV and streaming ads have historically been bought on the basis of how many people are shown an ad. But performance-minded marketers prize how many people did something after seeing an ad, such as visiting an advertiser's store or purchasing its product.

This emphasis on performance has led to some TV network and streaming service owners offering guarantees against their ability to deliver against specific business outcomes, as Digiday senior media editor Tim Peterson breaks down in this video.

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