How Tech Companies Manipulate the Media ft. MKBHD

Do consider sharing this message, so it reaches the people it needs to reach 👊 Also First video with the new Camera! Who can tell the difference?

This is EXACTLY why I buy my own phones so I can call these companies out on thier BS! Nobody can EVER say they seen a Samsung video from me without me talking about EVERYTHING I don't like at the start of the video.

Never thought a 2 huge tech YouTuber collab would manipulate me into watching this video

That mock trailer was expertly crafted, especially since I've seen most of the actual reviews they came from. Props to the editor for cementing exactly how opinions can not just be guided, but straight up misled with some simple editing tricks and restrictions. It's really important to use reviews as a supplementary opinion, but to think for yourself and do your own research and even personal testing in person.

"With great power comes great responsibility.." You guys are proving it. Great work as always. People are gonna keep these points in mind for future launches. :)

The "taken out of context" quote applies to games as well for sure!

This is the level of honesty we expect from our youtubers

What you are sharing boils down to trust. A short story from a different angle: I was an engineer for a start-up back in 2001. We had a box that supported all types of traffic over the Internet using Asynchronous Transfer Mode--a popular backbone transport back then. I flew to Dallas to do a "bake off" with the top five competitors and came out on top (and not by a small margin either). These tests were performed in front of a top magazine writer and one other person operating the test gear. I was soon on the phone with our Marketing lead after the published article had pronounced the #2 competitor as the winner. I fell out of my chair when the writer unabashedly admitted that a steak dinner and small gifts, among other things, was all we had needed to garner his favor. Had I not heard it with my own ears, I would have assumed that someone had simply had sour grapes with the outcome. Were you in the telecom biz back then and I told you the name of the magazine, it would put you in your seat. Since then I have been very skeptical about all technology rags.

Props to these guys for still giving us the facts and turning down offers to stay unbiased

I love how They are actually pointing out brands for Different things without any hesitation

Arun: "What do you expect me to do for 10 minutes?!" Nothing: We chose our brand name for a reason

Love your transparency! Hope you guys don't get much backlash from telling the truth...bullies will be bullies! I can't believe that these companies don't ask you for permission or even pay you for your quotes or using your content! Meanwhile they cry bloody murder if anyone did the same with their content!

This is actually a serious matter which should be put into account. I appreciate the effort and honesty you guys took to create this video and pass a huge amount of information about what's happening behind. This is why people trust your opinions.

No wonder why Marques and Arun is still the big dawgs on YouTube. Their transparency about reviews makes them so good.

FINALLY someone said it. Most YouTubers would be afraid to say the truth in fear of being blacklisted by the brand so if there was someone that could do this video, it had to be Arun & Marques. The 2 Kings of Tech. You speak for all of us. Hope to see a positive change in the future! ♥️

Thank you for keeping tech companies in check! Yours and MKB's voices are very powerful.

This collab is rad as hell. Using your power and established credibility combined to call out anti-consumer practices in these companies is such a great move! Thank you for sticking your necks out like this.

We didn't want this collaboration. We needed this collaboration.

Awesome breakdown. There is one more factor: Micro-Influencers. While it's great that brands are including smaller creators, micro-influencers tend to be super enthusiastic about products from big brands and they tend to do multiple videos which usually lean on the positive side. The brand gets a flood of content across a sustained period of time and the creator gets the views. This is especially true if it's a paid-for collaboration.

This was such an awesome video. Really love seeing a behind the scenes look at how these brand integrations work. Would love to see similar things going forward. Particularly with more collabs with MKBHD. You guy's both produce such awesome tech stuff. It's really an absolute masterclass of presentation and cinematography that adds a huge level of professionalism and is much appreciated.