The $2.1 Billion McDonald's Machine

89,491
0
Publicado 2024-07-30
Check out our long-term partner Holzkern and get an exclusive 10% off your order using the code “FERN”: fern.deals/holzkern (ad)

McDonald's uses Self Order Terminals in almost all of their restaurants now. Turns out these terminals are likely making them a lot of money.

The estimated $2 billion profit from SOTs is based on a supposed 15% profit increase at McDonald’s Germany. When this figure is conservatively extrapolated to the chain’s global operations over the past few years, it suggests a significant increase in overall profit, potentially reaching billions. McDonald’s annual profit is approximately $13-14 billion.

Sources:
docs.google.com/document/d/1vyWqJcXFvckaEOU2rc4_Kj…

Music

Epidemic Sound:

Alec Slayne - The Search for More
Alec Slayne - Under Purple Skies
Charles Holme - Change by Reversal
Charles Holme - Dark Dripping
Charles Holme - Tarnishing Memories
Christoffer Moe Ditlevsen - Cloak
Christoffer Moe Ditlevsen - Infiltrator
Dream Cave - Confidentiality
Dream Cave - Dead Alley
Dream Cave - Natural Inclination
Dream Cave - Silent Witness
Fredrik Ekstrom - Devils On The Doorstep 1
Silver Maple - Impasse

_____

Armchair documentaries, almost weekly

Todos los comentarios (21)
  • @fern-tv
    Hey 👋 Check out our long-term partner Holzkern and get an exclusive 10% off your order using the code “FERN”: fern.deals/holzkern (ad
  • @gregpaul69
    2.1 billion and that machine still wont print my receipt every time i use it lmao
  • @MrStosh12345
    If this video came out 30 seconds sooner, it would’ve saved me $5.50 because I just bought two sausage egg McMuffins and only really needed one dammit
  • @cartographic.
    that sponsor transition was the smoothest thing ever i didn't even realise it was an ad
  • @Ramsey_Pahl
    I saw the title and thought it would be the ice cream machine 😭😭😭
  • @LacyLennon-z9g
    Also important to note that these replace the jobs of people taking orders so that McDonald’s can spend less on paychecks
  • @重演
    they went from trump to hitler to mcdonalds that's crazy
  • @Eurotool
    So that's why they tripled their prices in the past 10 years
  • @isiraadithya
    Watching this while eating madonalds is horrifying 💀
  • @Apookel
    that sponsor transition was smooth
  • @zukacs
    I bet if checkout screen showed calories the orders would cut in half
  • @TwilightRealm723
    I've been using these machines for my orders ever since McD started rolling them out here in HU about 2 years ago! As an introvert, it's a dream come true! Too bad for them, I almost always order the same "double cheeseburger+medium fries+0.4l regular Coca Cola with no ice"-meal that I used to order at the counter back in the day and decline all of the up-sells all the same :] When I first saw the UI on these machines, I was like: "Okay, this is awesome, but these machines will either generate a lot of obese people or a lot of wasted food, or both!"
  • @Nick22051
    Just yesterday I was at Burger King since a long time. I just wanted a chilli cheese Burger and chilli cheese fries. I clicked on the burger and was confused. I got 2 options: take the burger with a small menu or take the burger with a normal menu. I was about to go back in the interface, then I just noticed a button under these options, that was greyed out and looked like its not pressable: "go on without a menu". AND I just ordered the burger and chilli cheese fries :)
  • @just_mdd4
    Fern not dropping an assassination video? Unbelievable! 🤯
  • I actually find myself ordering less food at these screens. When I'm face to face with an employee, I want to order as quickly and concisely as possible to not cause confusion or waste their time. When I'm at the screen, I can play around by adding or removing things from my order, and do the math on what upgrades are worth the price, etc.
  • @dontknowdocare
    This doesn't work if you're poor enough to only buy 0,50-1€ items from the coupons. A few years ago I used to sometimes buy a 1€ cheeseburger when missed my train. Nowadays that same cheeseburger is around 3€. Instead I now buy a 0,25€ dry bread roll from.Lidl 🤷
  • @Sotanaht01
    From my point of view, the kiosks are great because I can see all the prices easily. I can figure out if buying the combo is actually a better deal than buying fries separately. I can easily find any specials. I can work out tricks to get the food I actually want while spending as little as possible to do so. I might end up ordering more (might not), but I probably spend less to get it. For a concrete example (although I mostly use the phone app for mcdonalds). One of the first things I will check is the "sharables" tab. Mcdonalds has an item (not at every store) of "40pc Nuggets + 2 large fries". The price varies WILDLY. Some stores it will be 19.99. Some stores it will be 9.99. When I see that shit for 9.99 you better believe I'm going to buy it. If I had to ask at the counter, for starters I'd never actually ask, and the staff probably wouldn't know anyway. Hell even if I tried to order that combo I'd more likely be charged for everything individually which would cost even more than the high price.
  • How can they make a Netflix-Level documentary about a bloody Self-Ordering Machine from McDonalds. Fern, you can't be getting away with this!!! Love your videos. Way too good for Youtube.
  • @nazhif1
    I've never experienced or know anyone who's ever over-ordered at McDonalds.