Why the market for skin whitening is growing

That little girl talking about how she hated her skin colour breaks my heart :/

Id rather have perfect, smooth skin than have lighter skin

That little girl really got to me 😔 God knows what she’s been told about dark skin for her to feel that way. Every shade is beautiful, light or dark. No one deserves to feel that way.

The world would look boring if everyone is of the same colour 🙄🙄

Seeing that little girl call her own skin color "nasty" was heartbreaking. It's so sad that society makes people believe they need to whiten their skin. You're beautiful just the way you are.

See that little girl broke my heart. Self-loathing at such a young age, shame.

You know what makes no sense? The fact that Indian people want to be white and what not, but one of the goddesses in Hinduism is literally called kali Mata or Black goddess. Many worship her but some still want to lighten their skin...

Why are you using Michael Jackson as an example of celebrities of color who become lighter over time? He had a skin condition. Something tells me he didn't actively try to become whiter and all the sudden he lost all his melanin.

In Asia this problem is at it's peak. Especially South Korean, Japan, Philippines and India. Lighter skin is deemed to be "pure and rich" whereas people with darker skin are made to feel horrible about themselves. Even kids are insecure about their own bodies and this results in severe bullying and shaming.

I live in Lagos, Nigeria and the problem is huge here. Only one in every about 500 people are white, even less in the rural areas (I live in the city) and yet advertisements in some stores are full of smiling white people. American and British stores bring their adverts with them of all the white models to a country where very few are white. That’s the first problem. The ads. It’s not even just the foreign companies, it’s that even in the ads where black people are used, it’s blatant colorism. Rarely will advertisers pick someone of A darker skin tone over a fairer black person. Problem 2, making it seem more normal to want to be fairer than to maintain your own skin tone. If I walk into one of our most popular grocery stores, there are shelves and shelves of skin whitening cream, available in large quantities, and cheap. For me to get cream that doesn’t promise to make me whiter, I’ve got to practically search, and when I do, it’s bound to be more expensive. It’s a different thing for a cream to promise to erase dark spots than for a cream to promise to erase a dark you. Problem 3 is the mentality. Everyone wants to be ‘whiter’. I once walked into a saloon and the hairdresser who was about my skin tone said to me “ I’m really sorry you got your daddy’s coloration. You could have been fair like your mom” (my mom is of lighter skin tone than me). This is how people think. She actually felt sorry for me! Sometimes a relative will see me at Christmas or Easter and frown and tell me “you’re looking darker oh, it must be stress, and you need to stay out of the sun. The connotation is that black skin isn’t anything anybody wants, you get it by being dirty, by being stressed, by being out too long in the sun, by being genetically unlucky. Tanning is not the same thing as Whitening. Tanning comes from wanting to look like you’ve been out in the sun more, like you went on a tropical vacation. Tanning isn’t intended for it to look like you’re changing your race. Whitening is based on racism. It’s based on thinking having white skin makes you look white and white people= beautiful. Don’t mistake anything I’ve said for me not thinking white people are beautiful or me being totally against people wanting a brighter skin tone. I just think if you want to look brighter you should really think about it. Are you doing it because you think if you were white you’d be more beautiful? Ok, ‘Tis all. Just my two cents

Colourism in India is also inspired by caste hegemony

That’s actually really ironic that you can get paradoxical skin darkening from skin lightning products.

If you're still using these products please stop. A beautiful skin is the one which is clean and well-maintained, no matter what colour they are.

As an Asian if you go to any local drug store you'll fine like 2 isles of whitening skin product consists of pills, cream, lotion, shower,ect... Kinda sad but somehow it's considered as "beauty" and "grace" in my country. I have the typical tanned Asian skin and I'm all about moisturizing cause my skin is dry af from the heat. Who ever judge my skin color I suggest them go back to the early 1900s cause it's 2018 and we don't wanna do that here and now.

😭💔 It’s hurts my heart when the little girl said, “It’s nasty” about her own skin color. 😖

As a brown skinned Filipina who was born and raised in America, I wanted to whiten my skin when I was a little girl. All the barbie dolls I saw on shelves were fair and blonde. The actors and actresses on TV were white. My classmates and friends made rude comments on my skin color but I believe most of them were out of ignorance since we were pretty little at the time and our community didn't have many brown skin people back then. I really wanted pale white skin to be like everyone else. Now, as we have better representation and diversity and continue to improve, I've accepted and come to love my skin color. But I still get upset when i find out my fellow Filipinas and other brown skin people still whiten their skin.

I'm from Bangladesh, and this is one of the most sickening social problems here. The wide use of this products among the women in our society is so degrading.

This is really interesting. It seems that the only acceptable skin colour seems to be a pale beige. Too light, you gotta tan. Too dark, you gotta whiten.

Beyoncé also bleached her skin. Why didn’t you include her in the pictures ?

4:40 For me,that line is extremely racist for me.I mean "White is Purity" in that case,Brown is corruption. Im a Filipino and I was judged for having a brown skin.