Why India's Fair Skin Business Is Booming

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I was born dark, so everybody accused my mother for eating the wrong things when she was pregnant. Imagine hearing this when youre like just a toddler.

" i think i am brown" The lady says shes very fair and the actress says " thank you" Tht shows her mindset

The actress said "Thank you" at 5:40 when the reporter called her "very fair". It verifies how fair skin is considered better or that being fair is something to be proud of. Colorism is prevalent in Indian society and it's gonna take a long time to change people's mindset.

12:37 I felt bad for that girl. She was close to tears. I hope someone gave a hug to her after that and told her the truth. She's a beautiful strong woman and deserves everything the world has to offer

They rather pretend those Ukranian women are Indian. Such self hate.

The girl explaining that she can’t get a job because of her skin is heartbreaking.

My Vietnamese mother is obsessed about keeping her skin fair. She wears hats and masks and covers her face with an object if she is caught without protection. This bias and business is booming in east and Southeast Asia as well. This is kind of like the beauty and desirability trend you see in having a golden sun-kissed tan here in America, except the opposite!

As a fellow Punjabi. There is no reason to ever DO THIS! Fight against the messed up system. We are all beautiful no matter the shade of our skin.

The Indian actress received being called “fair” as a compliment and even told the reporter “thank you”. This speaks volumes.

This piss me off on how they don’t use the actual Indian models when there’s plenty of gorgeous Indian women out there. All because of skin color?! It’s Stupid!

I remember nearly getting into a fist fight with my mom and aunts 2 days after giving birth to my daughter. Why? Well, apparently my baby was not fair enough. I had a difficult pregnancy and had suffered through labor contractions that had lasted 4 days. So I wasn't in the mood for their BS.

I'm not Indian but I'm from the Caribbean where in most places having fair or white skin is highly praised and if you're too dark you're made fun of and told to bleach your skin which a lot of people do there. I was born light skin and was always praised and complimented by family members even my parents which made me and always makes me uncomfortable. My aunt even said to me one time that she wished she had my skin color. Every time they do that it just made me feel like I wouldn't be as loved if I wasn't light skin.

When the actress said "thank you so much" on being called a 'fair' girl. It spoke everything. Thats the mentality right there.

Imagine destroying melanin; the very thing that helps Indians survive the heat and have healthy skin.

I'm by default is a bit fairer than my cousins and they talk about my skin in such an admiring way that I cringe some times, in reality they look far better than me just somehow society has programmed us to think if you are fair you are more beautiful which is ridiculous

When I was born my mom told me that my relatives came to see me and they said: "How this dark skinned woman gave birth to a light skin baby" they were shocked! relatives are wolves in sheep's clothing!

In Asia, tanned skin is associated with labouring, outdoors in the fields. In the West, tanned skin is associated with exotic holidays and leisure activities

Interviewer to the girl: "I think you're very fair" girl: "THANK YOU SO MUCH" that answer literally proved the whole point of the research/documentary.

I am a white girl who spent 3 months travelling all around India and it was extremely noticeable. So many times kids would touch my arms and feel my skin. All the lotions, soaps, and sun creams had lightening products in them. In fact, in India and Indonesia it was very difficult to find them without, It was sad to see as to me, dark skin is beautiful and absolutely nothing to be ashamed of. My Indian friend (who is from a wealthy family) said that when she was born, her mother was disappointed in how dark her baby's (my friends) skin was, and that was coming from a high caste still.