Why Disney World's Blue Milk Failed

They could literally just sell a blue and a green boba tea slush. That would make the drink delicious, refreshing, and be a silly nod to Boba Fett.

Universal is sitting on another gold mine. SpongeBob is right there: build a Krusty Krab and sell Krabby Patties and Kelp Shakes. It’s literally printing money

You forgot to add that Butterbeer also even has knockoff versions of it being sold outside of the Universal theme parks in bottled form: "Flying Cauldron Butterscotch Beer (Soda)". It's sold everywhere from Cracker Barrel to Wal-mart to Publix. Blue and green milk? No knockoffs.

It would have been so easy to fix too. Just copy the homework of every boba shop across the country and make it milk tea. The blue milk could be a chamomile/butterfly pea flower tea with a hint of blueberry, and the green milk could be matcha. Then serve it either iced or as a slushy. Park guests have already suspended their disbelief to feel like they're drinking alien milk, it's not that much of a stretch to think people in a galaxy far far away invented milkshakes.

It doesn’t help that Disney kinda misinterpreted a mild fandom joke for curiosity as you called it. The actors were quite literally drinking milk with blue food coloring while filming that dinner scene, so it just became known as “blue milk” over the years. Nobody wanted to actually try the drink. It was just a behind the scenes fun fact that became a little joke that was later integrated into the canon. I believe in-universe it’s known as Bantha Milk, so Disney didn’t even get that right.

As someone who’s gone to Galaxy’s edge in cosplay, ordering the Blue Milk would be so much better if it was an actual milkshake with some blue food colouring

Butterbeer is actually a British 17th century drink that makes you think of wizards while being a real recipe, in the case of Star Wars blue milk you could easily make blueberry milkshake yourself at home

So, the thing is... Butterbeer is a recurring iconic beverage in its franchise. Blue Milk is a meme that Disney mistakenly took seriously and only actually appeared once in its entire franchise. Even if Galaxy's Edge had taken off like Wizarding World did, I don't think that would have helped Blue Milk's sales.

I've tried both Butterbeer and blue milk. Butterbeer is WAY BETTER. The "frosty" version of Butterbeer tastes like a vanilla shake with a hint of butterscotch. Blue milk tastes like a blended slushy with a kind of "sickeningly sweet powdery" taste

The poor janitorial staff in Star Wars land must spend all day changing out trash bags full of milk lol

"I know some psychopaths who drink milk with every meal." Me, a Dutch person:

As far as I'm aware, caffeine is only a mild diuretic, so sodas with "typical" amounts of caffeine (so no Jolt, energy drinks, etc.) are still net-hydrating, but obviously not as effective as uncaffeinated beverages. (On the other hand, alcohol is a fairly strong diuretic, and much of a hangover is dehydration.)

The location to get Butterbeer helps it out greatly. You have to walk right by it when you enter to just get to the rides. Then you will see people holding the drinks everywhere. But at Disney, you have all of the people who bought blue milk downing it around the bathroom waiting for their families.

Rise of The Resistance is seriously carrying that whole land on its back.

Mark Hamill said that the Blue Milk used in Star Wars was a shelf-stabilized "camping milk" that tasted oily. The Green Milk was just colored oat milk that he liked better.

TBH most Disney fiascos nowadays seem to be a consequence of Disney trying to push how much of a markup they can add to ideas with nearly zero effort put into both conception and execution.

They should have partnered with calpico. It’s milky, sweet, refreshing, and super popular. Plus most Americans are not familiar with it, so it would be a unique experience to many people

Star Wars Land could've worked, but designing it off the Sequel trilogy with an unknown world was a recipe for disaster.

I have a story about the green milk. It was April 2022, and on the last day of my vacation, me and my family finally went to Hollywood Studios. Of course, the first place we went was the Star Wars area. We went on most of the main rides, very fun. Around noon, it was getting hot so we went to try out the blue milk. Very strange flavor and consistency, but it was cold and refreshing. A few rides later, we went back and I got the green milk. Once again, it was a strange, indescribable (not in a good way) flavor and texture. I didn’t like it as much as the blue milk but I kept drinking it. As the day passed it melted, and I got really tired of it. I felt nauseous just thinking about it. After I built my droid at the Droid depot, I started feeling really terrible, sick all of a sudden. We all wanted to go in more rides but I felt sick to my stomach, like I could vomit at any moment. My family and I made the long trek back to our hotel, first going on the lift back to Epcot, then on a bus to somewhere else, then on a monorail. It’s really all a blur. Eventually we got back. The last thing I remember is my family trying to decide what we would order for dinner. I can’t remember anything else from the day but my mother recalls me sleeping with my eyes open. I woke up early in the morning next day, fell back asleep, and woke back up three different times until I felt totally fine. Moral of the story: don’t drink the green milk.

Maybe controversial but I think if there was a more anatomically daring dispenser for the beverage, people would go buy more.