Business Was Hard Until I Understood These 4 Concepts

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2024-07-15に共有
Want to SCALE your business? Go here: acquisition.com/
Want to START a business? Go here: skool.com/games

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com/ to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

コメント (21)
  • 00:02 Identify the ideal customer to serve 01:55 Identify ideal customers for better profits 06:02 Businesses must solve the dilemma of needing money but also requiring ideal customers. 07:53 Business growth requires changing compensation and charging more. 11:40 Charge based on value, not based on wallet 13:37 Focus on quality inputs over revenue goals 17:25 Enduring short-term pain for long-term gain in business 19:12 Confront sticking points to avoid stagnancy and reputation damage. 22:54 Eliminate alternatives to show commitment 24:44 Commitment is key to the success of a diet, marriage, or business. 28:11 Success is not just about what works, but considering alternative paths 30:05 Businesses must sell better or recurring versions of their product to survive 33:48 Shift from blame to accountability for skill improvement 35:34 To survive, a business must solve key problems and adapt to changes.
  • @timdemoss
    Loved that laugh at “You’re scaling the problem, not the solution.” Honestly what a great line. Thanks for this video Alex!
  • I’ve been list3ning to Alex for 2 years. I went back on his first podcast and listened to everything. Almost 700. My business is not successful, and I do a maker work every day till 12PM. Sometimes more. I shifted my mindset to the input. As long as I do the behavior, i’m winning. I’m in a season of no and I work on week-ends. I have no idea how long it will take for me to succeed, but as Leila said, I will not be the reason why it didn’t work. Volume negates luck. More Better. PS: just to be clear i’m having the hardest and most fulfilling days of my life.
  • Alex is on fire 😂 he's not sleeping anymore, giving value is worth more than anything
  • @rinathama
    I love how he's teaching honesty in business. I always had an imposter syndrome for even charging any price. But now that I think about it I used every trick in the book to get my leads and conversions. And didn't deliver on half of the promises. Basically I was a scam. I'll do better 🤝thank you alex
  • Alex you have helped me to achieve my dream of being self-sufficient as a musician. Everyone told me to become a doctor and to give up on music. Your value is true 🕊
  • I totally get the temptation to take on any client with a heartbeat and a credit card when you're starting out. It's survival mode, but eventually, you realize not every client is a good fit for your sanity or your bottom line.
  • Work once (live) then stream on all the platforms for ×1000 leverage. Thats the lesson.
  • This is great, I love this shift back to biz content. I know these are primarily recorded at the acquisition HQ, but it would be cool if there was a webpage where I could see Alex's upcoming presentations.
  • I just discovered your channel through this video. Case studies are extremely beneficial and I hope to see more in the future! Creating wealth includes developing habits, such as setting aside money on a regular basis for smart investments.
  • @markb.8460
    content idea: document someones starting/improving a business by mentoring
  • Hitting dislike so that the ops can't solve their problems.
  • Another banger! Thanks Alex. It's sad how difficult things have become in this recessive economy. I was wondering how to utilise some money I had. I used some of it for e-commerce business, but that sank. I'm thinking of how to protect my $250K-worth stock portfolio from decline, but haven't figured which way to go.
  • @romicmi
    The fact that this is free is crazy. This is so important and most business owners dont even realize it.
  • @Abi-k9v
    One of the best videos of Alex, although he already said that in other videos, but there’s something that was for me in this one. Tremendous value as always!
  • Thank you Alex . Lots to think about. Enjoyed listening .