Brand Identity vs. Visual Identity
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Published 2023-10-11
Want to learn more about Brand Identity Design? Check out Made By James's course on The Futur: thefutur.com/course/brand-identity-design
Check out this episodes free PDF: www.dropbox.com/scl/fi/vhvf1xe1og8e1jehfb8ud/episo…
In this episode:
00:00 - Intro
00:31 - What Makes Visual Identity Different From Brand Identity
01:16 - What A Visual Identity Consists Of
02:30 - Brand Identity Is Established Internally
02:57 - Visual Identity Is A Part of Brand Identity
03:06 - Visual Identity Is Influenced by Brand Identity
#branding #brandidentity #brandidentitydesign
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Me
All Comments (21)
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this video makes you understand that 98% of designers on Instagram are wrong about their services Thanks for your explination
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Thanks for this! I usually explain to clients that Brand Identity is the complete set of values, qualities, and traits that comprise the brand, while Visual Identity is the visual expression of this through the elements you identified: color, typography, logo, imagery, photography, etc.
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Made By James, teaching with The Futur, in Lincoln swag - it doesn’t get better 🙌🏻
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That’s a great explanation and the chart illustrates it perfectly. I think it’s important to be able to clearly and concisely explain this (as you did❤) because clients don’t always understand the need for brand identity; they come for a logo and visual identity. Thank you James
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Whaaaaaaat!, didn't know there was a difference between these two till today. Truth be told, this helped my perception towards these two aspects. Thank you James and The Futur
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This simple video ordered my ADHD mind so fantastically. Been struggling with the order of some aspects of a design and now I know where I need to go to work on it, THANK YOU <3
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Gracias por compartir tu conocimiento James! Aprendo muchísimo de tu canal y de este también.
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This is very helpful 👍🏼 thanks james!
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Explaining with sick color scheme
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good stuff
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As a designer, do you provide the complete brand identity pack, including visual identity, or is it sold as two separate items?
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thank you!
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Helped me a lot thnx a lot
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Wally Ollins wrote one of the best books on the topic.
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Awesome
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Thankss
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Brand identity brand book and brand guidelines is all are same ?? Plss somebody explain me
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wasnt this covered on the last episode? lol
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Obiusly ammazing boss
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How way learn logo design,, Give our correct tips.
