Why Didn’t “Tattoo” Win the Televote?

I always see it as: you dont send a song to eurovision, you send a complete entry to eurovision. So it includes song, lyrics,performance, charisma of the singer, staging, backstory, vocals... All of that. So there are entries which rely in vocals to try to win, there are entries which rely in staging, there are entries which rely in the lyrics... Or entries with a combination of these. All of them are trying to do their best effort to win, and sometimes it works, sometimes it doesnt. What I mean is, cha cha cha is an entry which rely in the originality of the concept, staging, catchy lyrics and most of all in karijaa's charisma and interaction with the public. So, that is what made it televote winner, and would had been an amazing eurovision winner, very deserved. So it makes sense that people dont listen to chachacha in the studio version in spotify because its not the lyrics or the vocals what made it a winner in this case. Loreens song on the other hand, rely in vocals more than anything, so it makes sense people can hear it on spotify, and dont need to see the staging etc to enjoy the song. You can note, to prove my theory, that Karijaa consistently ranked 1st after the show in the official "eurovision most watched" on the eurovision youtube channel every month. And even now, he still ranks above loreen every month on that. And it makes sense, because people dont wanna listen to the studio version of chachacha, but they wanna see the staging, performance, choreografy, etc of cha cha cha, because thats what they voted for.

Came for the analysis, stayed for the needlessly fancy 3d-renders.

I also would wanna resort to views on Youtube. Since Eurovision is first and foremost a visual medium. Cha Cha Cha is still 7 Million views ahead of Tattoo as of now

It is common for people to say, I like this song, I can see my self adding it on my playlist, but it is not what I want to see on Eurovision.

I will be honest: the stuff people stream is kinda bland. They are acceptable pop songs, but they're not particularly interesting or fun.

Did not read all comments, so this might already be have been said but a simple basic truth would be that people watching and voting Eurovision isn't the same group of people just "happening" across a popular song and streaming the living daylights out of it. Those people often do not know nor care that it is a Eurovision song. They randomly hear it, like it and done. So streams and ESC televoting figures are a Venn diagram with a probably smaller crosssection than Euroheads love to expect.

Also music industry and marketing... Tattoo was heavily pushed on streaming platforms. I listen to mostly death metal yet I got ads for Tattoo. I guess it's because I listen to Eurovision songs once a year, because normally I wouldn't listen to anything like it ever. Marketing was strong on this one.

Tattoo is made in the best swedish labs by the masters of pop science, made to be objectively really good. And that's it. There is objectively nothing wrong with it and it is well produced, but there is subjectively nothing to exciting about it. They made perfect jury bait and it worked

The damn song was on all radios even before she won eurovision, thats why a lot of ppl streamed

The secret to high streaming numbers is to be on playlists (then people do not need to seek out your song anymore, they just get it "delivered" to them without really realizing, its kind of like radio in that way). All three, Snap, Arcade and Tattoo were added to Today's Top Hits (the first two after going viral, Tattoo after winning I think). It is spotify's biggest playlist and a spot there basically guarantees your song becomes a streaming hit if your label pays and Cha Cha Cha or other popular televote songs just did not get that kind of privilege. Hence, spotify streams arent really a good indicator for how beloved a eurovision song is but rather how much reach it has on the platform. Youtube still has the algorithm influence it, but yt views are a better indicator for that kinda thing as people seek out the videos more deliberately

I continue to be bemused by the popularity of Tattoo in general. As a musician it's a perfectly fine song that is artfully produced -- there's nothing wrong with it, but I don't think it's particularly special, and certainly not especially entertaining. It's a head-scratcher for me. shrugs Cha Cha Cha is musically not that interesting either, but in terms of subject matter and performance it sure is entertaining. My favorite song was neither of those, though I was still rooting for Cha Cha Cha at the end like most people.

I could see la noia having most streams after winning the contest. If Switzerland or Croatia win i don’t see it happening.

"Cha cha cha" was my 3y.o. daughter's favourite. I am not able to count how many times we've played it in the car for her. It was also our (my husband's and mine) winner, but my daughter was obsessed :D

I imagine a lot of Tattoo's post-contest streams come from the fact it was embedded on news sites all over the world as the winner, it is 'news', rather than 'music'. Tbh, a year later and I still couldn't sing you Tattoo, it's a Teflon song, non-stick in the memory. There are some metrics which people don't influence, we know this, and then we keep forgetting it...

The thing about that song is that is factory made to appeal to the music industry in the west, why the jury loved it and why a lot of us were pissed that it won over the entry that had life behind it. Eurovision is an event, a whole experience, and sweden's song felt like a product not a song. Personally I also didn't like it what so ever, but I do know people who did. But it is a feeling I get that a song with people behind it instead of lifeless corpos would work better in a setting where emotions are all over the place and Finland had it, made me feel like I was watching an event not an ad campaign.

I would rephrase it a bit.... Loreen was performig at us, Kaarija was peforming for and to us. Also Tattoo seems like jury bait (juries are far more into conventional pop formats sung in deracinated English) while the audience is now, ironically enough a lot more sophisticated and is okay with unconventional songs or songs not sung in euro-English.

It's a television show after all, so there are more focus on the visual aspect and the put up a good show. That also makes the live vocals more important, which is why Cha Cha didn't get a better jury score. They were slightly disappointing compared to the national final.

I must admit, it personally hurt me when you said no one watches Eurovision alone 🥲

because that was not the song we wanted to win

Rewinding in time- Loreen had a similar treatment in media back in 2012. Not that she was returning and ESC royalty, but the dominate favorite to win. I went into the 2012 contest thinking it’d be overhyped because we expected the win, but was won over by her performance.