BMW iX Flow Color Changing Car - What's the price?

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Published 2022-01-05
The BMW iX Flow Color Changing Car was unveiled at CES 2022. The BMW iX Flow is the name of the project which uses the E Ink technology changing its shade from white to black and back again. More than that, it was able to do it on different body panels, potentially giving the BMW iX Color Change a two-tone effect.

The E Ink technology is actually a body wrap which, when stimulated with electrical signals, uses electrophoretic technology to change the pigment of its surface. At the moment, it only seems the technology can change color from white to black, as it uses negatively charged white pigments and positively charged black pigments, allowing the electrical signals to choose which are shown. It’s actually a technology similar to that used in eReaders.

We wanted to learn more about the BMW iX Flow color changing car so we spoke with Dr. Stella Clarke, the project lead of the BMW iX Flow. Dr. Clarke explains the details behind this project, along with some other interesting tidbits. We also asked what's the BMW iX Color Change price.

Stay tuned!

Host: Kyler Conner
Video Production: Out of Spec Studios

00:00 Intro
00:45 How does it work
02:00 Why was the project created?
03:20 What colors are available?
04:30 How much does it cost?

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All Comments (21)
  • @bmwblog
    We go behind the scenes to learn more about the BMW color changing car. Would you like to see this technology in a production car?
  • @Arjuno
    The interviewer is so good
  • @AsadMulla
    You should be able to write on it. That would be quite cool. The whole car could be digital livery or advertisement. You could also use it as "hand signals" telling other drivers what you think if their driving
  • @lakemacbogan
    Absolutely love it!! Can imagine putting that technology on a house!!😍😍😍
  • @Uhstaria
    You were asking all the questions I had lol! so thank you 🙌🏼🤗
  • @Mauricioel5
    My hot wheels changed color in 1990s and needed no electronics, just hot/cold water.
  • @serengetilion
    This got to be the biggest "happening" for this new year and we're only a week in.
  • @etsarse2
    Excellent interview - thank you so much for asking all the right questions!
  • @skychaos87
    Pretty sure this tech would be banned in many countries. Imagine using it to avoid police chase, or people causing accidents by distracting other drivers with the constant color change.
  • Bring more bmw videos bro I mean all kind of old bmw too m2 cs m5 cs etc etc I follow ur videos never miss any
  • @davemills6701
    So what's happens when you ding your car and need a touch up? Do stone chips affect it at all?
  • @jakubkajor4561
    i'm not commenting often but this well spoken woman clearly master in her field impressed me. really knowledgeable +1 from me.
  • @Vil020
    You asked .. how much does it cost to WRAP a car with this? Is it an Electroluminiscent foil or is it really an e-ink / e-paint on the car itself? Or is it an e-ink on foil, wrapped on the car??
  • @KUKI_de
    really nice BMW, mate🔥 Thumbs up KUKI
  • @lNCE
    This is an amazing technology that can be used in many different ways, such as helping other drivers around your car with the color sensor to see how close they are to it by lighting up red color or something, to reduce driving accidents🌺
  • @madcars63
    There is a reason why I am in love with this brand 😍