Tik Tok: Leveraging Creator Communities for Good | Social Media Week Toronto 2020
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Published 2020-12-06
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Join this fireside chat with TikTok Canada and Reckitt Benckiser as they discuss how the Finish team utilized TikTok's creator community for the launch of their Canadian water savings purpose program.
With two main goals - increasing product awareness and changing behaviour around the pre-rinsing dish habit through the #SkipTheRinse pledge - the two teams created a content series by collaborating with a group of TikTok creators from diverse backgrounds, family structures and households that had meaningful connections to cooking, cleaning, and sustainability. The creators were given the freedom to produce videos showing how they #SkipTheRinse through the lens of their own unique lifestyles.
In this fireside chat, the audience will learn about the TikTok ad solutions used for the campaign and both the key metrics used to measure the campaign and results that were achieved. The session will end with the two executives discussing best practices for working with the TikTok creator community and why authenticity should matter to brands, now, more than ever.
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Social Media Week Toronto (SMWTO) is independently organized by Pinch Social, a Toronto-based social media and marketing agency. Michelle Pinchev is the Executive Director of #SMWTO.
Learn more about Pinch Social: pinchsocial.ca/
#SMWTO is part of a global network of Social Media Week conferences taking place around the world. Learn more here: socialmediaweek.org/
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About Joshua Bloom
As the GM of Global Business Solutions for TikTok Canada, Joshua Bloom is building a world-class media sales team that focuses on increasing TikTok‘s presence in the country. Prior to joining TikTok, Joshua spent over 11 years at Facebook and was the first employee in Canada. At Facebook, he built and managed one of the highest performing sales teams in the company and became a trusted business partner for some of the largest brands and agencies in Canada. With over 20 years of experience working in the digital media industry, Joshua has held senior leadership roles at Doubleclick, Conducive, WhenU and MySpace — bringing strong market knowledge and creativity to these companies.
About Tara Chetkowski
As the Marketing Director on Finish, Tara Chetkowski is focused on re-gaining share leadership in a highly competitive category. Prior to joining RB, Tara had spent 5 years at Starbucks where she lead the brand marketing team for the coffee at home portfolio. During her time at Starbucks, she worked to develop local brand positioning and strong marketing communications that help double the size of the business. With over 20 years of experience working across both the retailer and CPG industries, Tara has worked on both global and Canadian brands and is passionate about delivering unique and relevant experiences to drive growth.