Why Do People Still Buy Jeeps?

Published 2024-01-28
From its humble origins on the battlefield to its status as a lifestyle choice for many, Jeep has had a reputation for rugged durability and dependable performance. Jeep is more than an automotive manufacturer. It embodies a sense of community, an aura of adventure, and the spirit of freedom and exploration.

However, in recent years, Jeep has not only experienced declining sales globally but also been questioned for its reliability, pricing strategy, and brand identity. Throughout its #history, Jeep has also encountered numerous challenges that posed threats to its survival, including navigating through several different ownerships. However, Jeep has stood the test of time for over 83 years.

So, what has made the Jeep survive for all these years? How does the brand continue to be a popular choice globally?
What is the #future of #Jeep? Is the brand in trouble? How does Jeep plan to continue to survive?
Will it adapt to trends without losing its roots? Can it stay ahead of its competition?

Find out more in this video as we delve into Jeep's history, the evolution, challenges, several different ownerships, concerns on reliability, and what the future has in store. Discover how Jeep plans to adapt to the ever-changing industry, tap into emerging markets, and accommodate evolving customer demands while staying true to its heritage. We'll also explore the potential impact of technology, sustainability, and the rise of electric vehicles on Jeep's future trajectory.

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Chapters
00:00 Introduction
00:53 Military Origins
03:34 The Civilian Jeep
05:51 Several Different Ownerships
08:18 Concerns on Reliability
10:35 Looking Ahead

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📕 Recommended Reads Shoe Dog: A Memoir by the Creator of NIKE: amzn.to/3TqTswX
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All Comments (21)
  • My first car was a cj7 and it has yet to break down and is still holding strong.
  • @hectic6981
    Ita a Jeep thing, you wouldn't understand!
    All jokes aside, the folks who actually use their Jeeps for Jeep things continue to buy vehicles that are built in a way that makes them relatively uncomfortable on road and relatively unstoppable off road because they can take them places that most other vehicles could not. To he clear, we are talking about Jeep wranglers for the most part, CJ, YJ, TJ/LJ, JK/JKU and JL/JLU, and some of the older cherokees like the XJ. Most real Jeep people don't consider the electrified versions either, they haven't put any charger out in the woods yet.
    Death wobble is a common problem with every solid front axel vehicle, not just jeeps. Loose or worn front end parts, generally tier rod, track bar or ball joints will cause it.
    A solid axel 4x4 with a low range transfer case and a relatively small footprint, with axels/tires extend past the chassis and body that does things your standard SUV cannot accomplish, even many of the other capable 4x4s, like say a Toyota Tacoma or 4Runner for example although they can keep up, with their independent front suspension they're just more likely to become disabled under extreme conditions, especially in highly articulated situations, they're also more likely to have less than 4 tires on the ground at any given time so they have a higher likelihood of losing traction in situations that having all 4 tires securely planted would be more desirable if not more comfortable for those in the vehicle.
    They're great vehicles off road, so if you intend to go offroad then a Jeep is a top choice seccond to none.
    I missed my 06 LJ so much I replaced it with a 18 JKU. I'll always try and own a Jeep, I like getting out into the woods and Jeep takes me there.
  • Had one for years. 4inch lift on 33's It was a Rubicon and I took it everywhere on and (mostly) off road. Best vehicle I ever had.
  • @jhall9602
    Had a 2015 JK and now a 21 JT Gladiator.. I love ‘em and so far zero complaints or problems! Mods and fun galore!! ✌🏻
  • I bought a 97 Sahara in 98 and still own it. only issues was the radiator, 5sp tranny rebuilt and exhaust manifold cracked.
    It still has the oem starter and alternator.
    The most amazing /Unbelievable thing is after 220,000 miles... the front end has NEVER been (needed) aligned. Honest... I've installed several sets of tires and rotated over all these years and each time the tech say it doesn't need it.
    I am not an avid off roader but I do work infrastructure so powerlines is the most action it sees and easy trails. I think It'll be pass down the family tree.
  • @johnreno8909
    jeep wrangler is a fantastic brand and car and always was. its living legend.
  • @artisticsoul603
    Jeep is more than just a mode of transportation. It's a community!
  • @joezephyr
    I LOVE MY JEEP! a two door JL sport S 😊
  • @teop7887
    It's a Jeep thing.

    If you need to ask, then you won't get it.

    Love my '97 2.5L !!!
  • Love my jeep gets my crew and my gear anywhere , literally anywhere any conditions
  • @alwynsmit3546
    First is the look. They got it spot on. Same thing with the old Land Rover Defender. Then there's the Jeep lifestyle people buy into. Are they perfect modes of transport? No. But as with the LR, they don't need to be. Just a pity it's under the Fiat umbrella now, as I don't think it's ideal for reliability & quality. But that's just my opinion.
  • @onefastcyclist
    Jeeps are about the only 4x4 still available with a solid front axle - Greater articulation off - road is the only reason to buy a Chrysler manufactured. Jeep.
  • @AStanton1966
    I just bought my first Wrangler, a 4-door Willys with manual window, stick, and V-6. The biggest selling features for me were the posi-rear end and the roll bar. In my opinion, all Jeeps should have a posi-rear end and a trailer hitch with the aux. switches!
  • @Mark-yy2py
    Have a 2017 JKU Willy and a 2023 4 runner. Both run like Swiss watches, but if we need to travel out of town, we take the 4 runner.
  • @artisticsoul603
    Jeep is more than just a mode of transportation, it's a community!
  • @Summerfan69
    After owning a JK for 10 years without issues I traded it for the newest JL model, well, 4 months later, I got the death wobble so I went to the dealer to find out that I got a recall so they fixed it free charge since I was under warranty then 4 years later my Jeep Wrangler is running like a Champ!!!