Why Alfa Romeo Continues to Survive
5,567
Publicado 2023-11-19
Even though Alfa Romeo has survived the test of time, they have had quite a rocky history. Despite being passed through many hands of ownership, including the government, they have survived two world wars, the great depression, and bankruptcy.
So, how is Alfa Romeo still in business? What does the future look like? Will they continue to stay in business?
Join us in this #casestudy we explore the #history, growth, survival, and #future of this 113-year-old company.
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Chapters
00:00 Introduction
00:58 The History
03:09 Continual Innovation
05:18 Survival Of The Fittest
08:48 As Of Today
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📕 Recommended Reads
Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins: amzn.to/46lm8Ky
Rework by Jason Fried and David Heinemeier Hansson: amzn.to/47bVzbP
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Todos los comentarios (13)
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I’m buying a 2024 Stelvio Competizione. Very excited!
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Have a Giulia QV. I can’t wait to drive it every time.
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I see others have commented on the cringing pronunciations, so to make it easier, here's a little background on the name. For the new post-war series of cars, they wanted to pun their name on Shakespeare's "Romeo & Juliet," which is, of course, written in English despite the story being set in Italy. In Italian, "j" is pronounced like a "y" in English (so, for example, the name of the designer, Jano, is pronounced "yawn-o"). In order to make the English "j" sound in Italian, "giu" is used, so the name was spelled "Giulietta." For the larger 1600cc models, they dropped the diminutive "ett" and made it just "Giulia," which is pronounced "Julia." The only other issue is the images not matching the narration going on, the worst example was multiple shots of Count Ricotti's streamlining exercise from the early '20s without ever mentioning it once! Still, as a life-long Alfista, it's a good start and being a mostly correct synopsis, I gave it a like.
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Wow nice 👌👌
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Enzo Ferrari worked for Alfa Romeo before he started Ferrari.
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Yes i did. I own one
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No they have announced discontining the ICE QV and moving electric - Alfa is over Crying shame.
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Fiat already owned Lancia, Maserati, Iveco, Piaggio, Ferrari, Alfa, MagnetiMarelli etc etc BEFORE they bought Chrysler/Jeep/Dodge. They did NOT come with Stellantis. (Nowaday of course, Ferrari is "officially" not under Stellantis (altho Agnelli (Elkann) is still in charge mysteriously 😊))
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They'd better think hard about abandoning fuel . Electric is NOT the way forward for an Alfa
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They make beautiful cars but reliabity & quality is a problem that they must overcome. Make cars as reliable as Japanese cars then Alfa sales figures will sky rocket..
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Who....or what is the narrator? How can the history of Alfa Romeo be presented by someone.... or something that can't pronounce Giuletta correctly? Gee-you-letta?? Get a human next time.