Tim Brown urges designers to think big

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Published 2009-09-30

www.ted.com/ Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects -- even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory "design thinking."

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at www.ted.com/index.php/talks/top10

All Comments (21)

@misatec657 7 years ago

excelente presentación sobre el Design Thinking, gracias Tim Brown....!!
@venugopalakrishna1237 5 years ago

Wonderful talk. Thank Tim
@eduardomoura8039 3 years ago

Sensacional palestra. Estou muito emocionado
@crudhousefull 12 years ago

Completely agree. Next step...eradication of advertising. It's a real sin to create a desire where there wasn't one before.
@aryavijaykumar4700 2 days ago

Thank you all very much
@thegeffc 12 years ago

Very enjoyable thank you
@islandgirl5762 1 year ago

Awesome talk, thanks Tim!
@dheena12 9 years ago

This is one of the BEST, thought provoking ideas - Design Thinking. Participation instead self centered priesthood thinking is a point focussed on community development and participation. In a fast paced world, innovation is based on competition to get more cash, marketability. Instead of giving people what they want, the system wants them to believe this is what they need. That is success. His idea is an anti-thesis to what is going on now. Apple's designer will hate Tim Brown, for socializing an individualistic designers' domain of priesthood. Who cares about people, they need to like what designers think is right.
@jayejayeee 12 years ago

great video thanks
@elaminhajkhalid2267 8 years ago

Very useful
@SexChatClub 10 years ago

Great TED talk, thank you.
@rodolfocastillo9653 8 years ago

Excelente presentación sobre la importancia del design thinking como una metodologia que permite resolver los problemas atacándolos desde otra perspectiva, la perspectiva del diseño.
@1966human 14 years ago

Rounded simplistic design is always the best
@anatoledo8010 1 year ago

Excelente explicação 👏🏿👏🏿👏🏿👏🏿👏🏿
@AkramRobbie 1 year ago

Thank you.
@AlexanderPrasetya 8 years ago

I feel so lucky, that i found this speech. Awesome!
@nims60 14 years ago

The way I see it, the main key thought is for everyone to engage their minds in the process of producing ideas instead of leaving it to the "market". This is not socialism, it is about participation: developing a passion for ideas, of being creative, of not being bored and TV channel surfing to cover it up. When I lived in New Town, in Sydney, Australia in the late 70s, there was a piece of graffiti on the wall down our street: "Consume, be silent, and die". Do we want this as our epitaph?
@PabloTesoriere 14 days ago

Impecable presentación!
@gmyogaclaudia6369 2 years ago

Homens fabulosos e sua simplicidade ,admiro homens magníficos e simples. Conheço e conheci muitos gentleman.
@wolffenhaus 14 years ago

we now know what we do not want. we now have to remember how to remember what we do, what feels right, where is passion, compassion fun. feelings must be honored . can we access our feelings ?