How to solve problems like a designer

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Published 2017-09-21
The design process for problem-solving, in 4 steps.


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Many thanks to Tim Brown and TED for this interview we recorded at TED 2017.

IDEO is an international design company founded in 1991. In the beginning, IDEO designed products—the first notebook-style computer, hard drives, even the next generation (of its time) PalmPilots. Most notably, in 1980, the firm was tasked by Steve Jobs to design a more affordable mouse for the Apple Lisa computer. By 2001, IDEO stepped away from designing products and pivoted to designing experiences. The process to solving problems, whether they be simple or complex, encompass these four steps: observing, ideamaking, prototyping, and testing. Tim Brown, CEO and president of the company, explains how human-centered design (and this four-step process) is a major key in how IDEO approaches complex challenges.

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All Comments (21)
  • @fealubryne
    Design is such a fascinating thing, something that most people aren't concerned about until it's brought to their attention. Once it is, however, it almost opens a door to a different perspective. Things we use every day, mice, doors, grocery stores, suddenly seem more brilliant, or even less brilliant and poorly designed at times.
  • @aseth9541
    I absolutely love TED. I am so glad they are doing a collab with vox.
  • @davidonfim2381
    The "design loop" is really just the scientific method as applied to consumer goods and consumer happiness. People really need to understand that whether you're trying to figure out how to cure malaria or whether you're trying to make a better phone, the best approach is always to observe, formulate hypotheses/ideas, test them, and iterate.
  • @jillhbaudhaan
    Why did this video stop? I need more information. For example, did the Peruvian school work, and what about the voting process?
  • @jimslim2831
    I always watch Vox videos, but I've never watched one about my job. That was a weird feeling haha
  • @judebruwuh7030
    I love this channel because this way you learn the news but also I know new artists and explications for art Thank you Vox.
  • @irving.torres
    I love the process that the folks over at IDEO take to develop a new product. Truly amazing. We take so many things for granted.
  • @chair_in_pool
    Vox AND TED? Yes please! I absolutely love both of them, and it’s a real interesting topic. Very smooth transitions, wonderful graphics.
  • @armandodiaz170
    This is my favorite episode. I still come back to this video whenever I'm in a design funk!
  • @Situayo
    In science, this is known as 'design science' and in offices as 'scrum'. Back in the 80s this was common practice, but at some point we got lost in the risk-aversing idea of having to research everything before doing anything. I just love how this pragmatic paradigm is returning more and more back out there again.
  • @boopadoop148
    Video starts off with apple creating the first mouse, they had complex questions to solve such as how to lower the price and to be widely available. But Fast forward, They shifted from creating products, to systems able to solve the complex and difficult problems of the world. A book "Design for the real worlds" explains on how company's should shift from product's to the real problem's. A way is to observe human lives, asking questions on their shortcomings, and problems, asking why of those as well. The whole point is to come up with good questions. Taking your insight and coming up with ideas. Also good to mention that this system works best when compared with other people, especially who would have different outlooks and experiences to life. Then taking these ideas and coming up with ideas. (almost like the scientific prosses) Finally your able to test your ideas. Coming up with prototypes and deciding whether they solve the problem, solving the problems that come with the design till the idea behaves more like a system.
  • @Jvksiew
    Quality content as always. The idea creation is not just applied to Designers, but to almost all creative professions as well. Engineers
  • @joaomt3123
    just yell "panda" and "BRRRRAAA" at your problems
  • @ChekuL8er
    I really appreciate the art in this video like shown from 2:44 - 2:58 Great job
  • @TrainerAQ
    I was just thinking about this yesterday and here you go an release a video on it.
  • @MsXtremeCamper
    What a great video! That's the kind of vox' content i really love, it helped me get a broader view of what design actually is, and how it works. But i had some problems following along the video, it was a bit fast paced. There are so many animations and information in this video, it gets hard to follow along. Making the video a bit longer in general, having some small breaks and slower animations could help. Also i thought that the music was a bit too loud when Tim was speaking.
  • @abhiadsul6538
    Vox your videos are awesome....I am glad I found you on YouTube.