What's Going On in Automotive YouTube?
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Publicado 2024-07-21
carsandbids.com/
It's been a wild ride for the last few months in the automotive YouTube space. Today, I'm going to share my thoughts on what's going on and why it has been so controversial.
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CHAPTERS:
00:00 THIS...
00:27 CARS & BIDS!!!
00:55 What the Hell is Happening?
02:46 YouTube Channels Being Bought Out
03:51 What No One Is Talking About
04:53 Creators Creating Their Own Channels
07:29 I Love It
08:11 This Will Probably Always Happen In This Space
11:22 It's a Big Risk
12:27 Final Thoughts
#dougdemuro #carsandbids
Todos los comentarios (21)
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must migrate to locomotive youtube
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James and Thomas better not get any ideas 🔪
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Doug makes it look easy and can act goofy, but damn is he smart. His insights are always spot on.
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Next week Doug demuro: why I sold my channel
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I'm in an entirely different industry, but I was essentially at a donut for Real Estate. I left, and now have my own brand. My clients are now charged less, and I make 3x more per sale. It's scary, but my god it was worth it. Start with the biggest. Learn from the best. Move on.
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Careful. You're going to give Kennan and Filippo ideas. 😂
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The matt watson point is slightly different as yes he does get paid a salary but hes also stated he has shares in carwow as part of his deal, therefore the incentive to leave isnt as high
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Being a mechanic, or a nail tech, or a stripper, these are jobs where the person themselves is able to walk away and find work anywhere in any town
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It’s the classic vulture capital playbook: sweep in and purchase something that someone else built, degrade the product, raise prices and/or stuff in more adverts, and make as much money as possible before the audience gets tired and leaves. Then, once the business is sucked dry, move on and find the next one to prey upon.
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I have a feeling the big channels will update their contracts to get exclusivity agreements with talent
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Automotive YouTube: Implodes. Throttle House: 👀🤷♂️
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I think mat watson said in a interview he owns a large part of carwow .
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Happened at Matts off road garage as well. TomTom just left to make his own channel. Their previous employees also teamed up to make their own channel.
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On the British YouTube side, The Late Brake Show now has 660K subscribers, being a one person show, while the Fully Charged Show has 1.07M subscribers and a very big team. Johnny Smith is an amazing creator and it would have been a shame for him not to have his own channel. His barn find series are truly wonderful.
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Doug the kind of guy who hangs licence plates above his bed.
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A significant percentage of people just aren't wired to go out "on their own". They are much more comfortable with minimizing risk and stress, being an employee and taking a regular paycheck. For them, it can absolutely be worth leaving a lot of money on the table if it means they can avoid that kind of stress and still earn enough to live very comfortably. Money isn't everything to everyone
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Doug Demuro spilling tea wasn't on my 2024 bingo card
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My favorite thing about YouTube right now is it has been filling my algorithm with really small, newer automotive channels. Regarding what you talk about here…it’s truly unfortunate when profits and big business destroy channels that started off so good.
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I'd love be a fly on the wall for a Donut business meeting, I don't think I've ever seen a channel's numbers crater this hard.
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The corporations would be way too dumb to not have a non-compete agreement in place already with their Youtube "talents".
