Why Japanese Kanzuri Chile Paste Is So Expensive | So Expensive | Business Insider
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Published 2024-04-20
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00:00 - Intro
01:13 - Kanzuri's Unique Taste
01:53 - Snow Bleaching The Peppers
04:16 - Making Kanzuri Paste
07:51 - The History and Evolution of Kanzuri
09:30 - Climate Change Threats To Production
12:20 - A Source Of Local Pride
12:51 - Credits
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#japan #soexpensive #businessinsider
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Why Less Snow Is Threatening Japan's Expensive Kanzuri Chile Paste | So Expensive | Business Insider
All Comments (21)
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Im more impressed how this factory is so damn clean.
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Ah yes japan, where everything is premium and requires 80 years to master
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I love this series because the answer is always, it's handmade and rare.
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I have to say, the narrator's voice is really soothing
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Oh I think Paolo from Tokyo did a video here, great stuff
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Somehow Japanese people find a way to make cheap stuff expensive and make expensive stuff cheaper (and better actually, for eg:watches)
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hard to appreciate the process without ever tasting this product; and perhaps compare against a non- snow bleached version
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I bet if they make a batch without going through this "snow bleaching" process, they won't be able to taste the difference. This snow bleaching step appears to be a way to make the product more exclusive - that is, more costly to the consumers - without adding any benefit to the product.
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For what it's worth, I can get that jar of kanzuri at my grocery for about ¥800, which at the current (worse than usual) exchange rate, is about USD $5. It's really good stuff. Just not sure the $18.90 price tag is fair to use as evidence when the domestic price is so much less. Regardless, if you have the chance to try some, please do. Delicious stuff.
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I'm sure they can invent a machine to replicate the conditions if the snow fails.
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I loved the mispronunciation of snow!! Really made me smile
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I ordered a bottle which arrived today, and I'm excited to try it.
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... Paolo from tokyo ...
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Thing:😒🥱 Japanese thing: 🤑🤩😱
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I’m not sold on this snow bleaching step. It’s just frozen water that makes the peppers soggy afterwards.
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Props to the narrator’s correct native pronunciation of Japanese ❤
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I thought this was a Paolo fromTokyo video 😂
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You can create artificial snow nowadays and mirror the exact conditions. They are probably just doing this to justifiy the price. It 's also a small market.
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saw this first from Paolo From Tokyo channel <3
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Didn't know you could also spell chili as chile
