The Genius Design of Apple Park

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Publicado 2023-02-06
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A closer look at the history and design of Apple's new Cupertino headquarters, and how Steve Jobs, Norman Foster and Jony Ive influenced the project.

Images via Getty, AP Newsroom
Map source by MapTiler / OpenStreetMap Contributors via Geolayers 3

Todos los comentarios (21)
  • @graefx
    I sympathize with the programmers. Open concept is fantastic. It's bright, airy, energizing and for a lot of people reduces anxiety and encourages a feeling of community and socializing. But I remember in college how much we needed the lab dungeon. No windows, minimal glass, just white walls. Sometimes you wouldn't even have phone service. Just a way to go down and cut off all distractions and connections besides you, your thoughts, and whatever you were working on. Everything in life is made of compromises and if there's one thing Steve Jobs wasn't known for, it was compromising.
  • @MrUltimateX
    This video didn't even touch on the very impressive anti-earthquake system that the building has. That in itself is a video worth making
  • @nenaun
    "Perhaps the goal wasnt to create the most practical campus, but rather to create a building that embodies some form of perfection that is intended to set standards" I really really liked that
  • @choudharya1234
    Sometimes I see the topic of these videos I think to myself, "I'm not interested in that." But about a week later I watch, and I'm blown away. Incredible work
  • @fluffhead95
    The trees Dave selected for Apple Park and how they were grown changed the nursery industry in California. The trees are natural hybrids of different drought tolerant oaks native to climates which resemble what the Bay Area will be in 50-100 years, and were grown in nurseries for the first time for this project. The pots the trees grew in are completely different than the hard-sided ones usually seen. They allow trees to grow faster, cheaper, and with better root systems that don’t wrap around. All the trees grown for this project came out so well, that California’s largest tree grower switched all of their nurseries to this new pot.
  • As an Architecture Student, this video is well done. It's incredible how Neo managed to animate, render, to ideally use the images and videos provided, the music, and the narration. Well done!
  • @drakedbz
    I can tell you as a developer myself, that open floor plans are only good for management, not for the devs themselves. Most development does not require collaboration, except on integration points, so I have little need for the constant open air to the people around me. As mentioned, it's more of a distraction than anything. Also, developers are generally less outgoing, so crave that personal space that an office or cubicle gives.
  • @rupanjan
    There is no doubt Apple Park is one of the most recognisable facilities on this earth. I would love to see it in-person one day.
  • @Atlastheyote222
    Its hard watching Steve like that. He's so low energy but clearly still full of passion about his work. He will be missed, a true one-of-a-kind.
  • @snaroff007
    It looks gorgeous, but I'm glad I worked at Infinite Loop from '97-'10. Most folks had private offices and it was easy to "bump into" Steve and have informal discussion (which was motivating). Nevertheless, the gardens and health/exercise facilities @ Apple Park look amazing...the Infinite Loop gym was pretty minimalist.
  • @dkman123
    The shades outside the windows also cut down on the "ant under a magnifying glass" effect that you'll come across if you cover the Wynn in Vegas. The inner curve will reflect sunlight onto one area and absolutely bake whatever is there. Blocking the direct sunlight will minimize this effect. It's also a form of passive cooling by reducing the greenhouse effect of letting the direct sunlight in. Bounce lighting gives you plenty of light, direct light gives you heat.
  • Most people are taught that "you only need a good job to become rich". These billionaires are operating on a whole other playbook that many don't even know exists.
  • @YoAdax
    Neo is the reason why we don't need to watch the television, these documentaries are way better!
  • @c.b.holding6383
    The solar panels on top of the Apple circular building were designed in Dubai. The designers are an elite German group of engineers from Bavaria. They did the works also for the Mecca Clock tower and the sun-protection umbrellas in the Mecca and Medina main prayers area. The Weimars.
  • @goffe2282
    Yeah, open offices are the bane of productivity. To not disturb anyone everyone is just quiet. It's amazing that this is still a thing. Give me a small office with a door I can close and a white board any day, or I just work remotely.
  • @karantikoo9302
    Kudos to Neo, maintaining quality+quantity all these years!
  • @qmam
    I watched multiple videos about the campus, but this one summarizes it and adds a lot of answers to questions "why" they did it the way the did. It is also amazing how smoothly you explained that the beautiful design does not always goes with practicality. The fact is that beauty of the office pretty much never goes with practicality. From my expierence I know that office deisgn is usually visualization of ego of GM or CEO of the company.
  • @Waterfront975
    They should have asked the programmers/office workers how they wanted the floor plan. It is strange that that almost never happens.
  • @VincentChee001
    This video is so well done! I like that the music is calm, it helps me to enjoy the video better than high and intense music used in many explainer videos on YouTube. Subbed!
  • @TrineDaely
    The open pod areas are a good idea, but should be an addition to rather than replacement of, individual work spaces. At the very least there should be available spaces for a single person or smaller group, which could even be set up as soundproofed rooms within the pod areas. Clear acrylic double pane with those blinds between the panes because sometimes you need to shut out the sights as well as the sounds to concentrate. A dry erase marker could be used to write your name on the door or window in case someone needs to find you. People like to have the ability to put personal touches in their work space, too. Photos, a favorite plant, a snack drawer, a splash of color or poster that calms them or inspires them. Having a space that you feel is yours can be important for morale. Skylights would be nice, too. Not sure white on white is the best idea for parking signage, either. That's asking for trouble. But at least you don't have to worry about getting caught in the rain in the parking lot. They pretty need their own grounds maintenance company. Additional thought on those pod areas: how many exits are there and which way do the doors open? If there's a fire or other situation are they setting themselves up for people getting trampled/smothered trying to get out?