Why do "Corporate Art Styles" Feel Fake?

Yes I mispronounced the name "Kurzgesagt" sorry. For the record I did look up how the channel narrator himself pronounced it and I thought he said it in that way clearly I didn't listen closely enough sorry. Also a small note at 7:25 I fail to mention that the New Yorker has been using flat illustration characters for a while but I think there's still a slight difference between these covers and the kinds of characters they usually have.

Basically, it's offensively inoffensive.

In an attempt not to offend anybody, they relate to nobody.

This art style feels like it was designed to be emotional by someone incapable of feeling emotion

So inclusive it's exclusive So universal it's alienated So unique it's homogeneous Don't be confused, these juxtapositions are done by purpose.

this art style is just visual representation of what a spotify ad feels like.

The official art style of "Trust us we are totally not going to use your data for any unethical purposes"

The one thing that irks me the most with these corporate artstyles is the "optimism" and all the happy smiles with the characters is to appeal to you as 'Hey were just like you here in the Big Corpo' and said art can be visible a click away from them publicly apologizing for the most heinous shit known to man

It’s not that the art is inherently bad, it’s that it represents something much darker. The soulless feel of it all. It feels like a mask that the suits put on to appear human. Skinwalker behaviour.

This ad literally looks like what fake bad comercials look like in movies

This art style just screams “we don’t sell your data”

it's crazy how an almost indescribable trait like "soullessness" is instantly felt by the majority of people when looking at this kind of art. just empty, unfeeling lines and colors. it's at the point where they don't even feel human-generated anymore, they're like clip art

As an artist, I want to feel when I look at art. When I look at corporate art, I feel nothing, and feeling nothing makes me begin to ask questions.

"Everything's fine" The art style. Historians will analyze it to death, that's for sure.

i love how every time a corporation tries to seem like a human, the more and more it feels like it doesn't have a soul

Ah, yes, "instead of just putting people of different colors in our art, we opted to just make them blue instead!" very progressive and relatable

I feel that this art style is most prevelant among companies that want to be seen as “progressive” too. Since it represents a wide range of different looking people, I often see it in a context of “look guys, we’re not racist!”… which just makes me question their choice of non-existent skin tones even more.

corporate art: even when the colors are warm, their tone is cold.

These art styles are supposed to gain the consumer's trust but whenever I see them I think, "They are going to sell my data."

I think it's just the clear attempt at manipulating the audience that makes me so unnerved about the corporate art styles. There's nothing inherently wrong to me about pictures of simple, purple or green people, laughing and having fun together - in fact I kind of artistically value art that focuses on every day enjoyment of things, and i really like creative simplicity. It's the knowledge that this is done because the app is trying to play some kind of mind game with me, to make me associate happiness and smiles with the app in some kind of genuine capacity, that it's placed on top of data mining and stealing, that it isn't GENUINE, which fucks me up. The context of where the art is placed is just as important at what the art looks like. It comes off as inherently ironic because everyone knows Facebook is shit.