How Mercedes-Benz Is Losing Its Prestige Image

"How CNBC is losing its prestige image."

This is a misleading title. The content was more about how Mercedes could lose its strategic advantage in the market, it was not really about how Benz is losing its prestige image.

Mercedes-Benz is not so prestigious in Europe as it is outside of Europe; in fact, Mercedes-Benz taxis are very common, especially in Germany. MB has lost its way though, due largely because of corporate executives who are more interested in the bottom line, and don’t necessarily care about quality control or consumer interests.

"Endless money pits" Scotty Kilmer 2022.

“Mercedes sponsors one of the most successful F1 teams” - no, it owns it. There’s so much wrong with this, maybe it should be titled How CNBC doesn’t have a clue what it’s taking about.

I’m 5 minutes into the video and they haven’t told me how Mercedes is losing its prestige. I’m going to stop watching now.

My experience with a benz was a five year old c300 I owned years ago with about 60k miles where the engine mounts needed replacing and it also had a bit of oil leaks and the guy at the dealer tells me that these are “not so uncommon issues” with benz even as early as around 40k miles. A week later I sold that car and have owned lexus and acuras since then and have never had any major issues. I dont mind paying a bit more for a ‘luxury’ brand, but a relatively expensive brand that isn’t reliable? That’s were I just rather not venture… just my experience and have never gone back to the brand even after rising the corporate ladder where I can now afford nicer cars. Do right by your customers and as they grow financially they will stick with you into the more expensive models, but burn them in the entry models and they never come back…

Owning Mercedes from '80s, most notably 123 and 124 was like investment. It was like buying a house - it was expensive, but it would last you a lifetime. They were cheap and easy to maintain, and longevity was very good. In that sense, Mercedes brand had no problem showing that it produces truck, dumpsters or even more agricultural Unimog - unthinkable in US today. I have a family friend that worked in Mercedes repair centre in Frankfurt, and he could talk for hours how much effort it took to properly paint the car.

CNBC after few months: How Covid-19 is losing its prestige image.

Mercedes doesn't sponsor the f1 team, IT IS the team. They call it a manufacturer team. Petronas is the main title sponsor with Ineos, Daimler, and Toto Wolf splitting the team's ownership.

I remember an Australian Mercedes advertisement. It had the camera slowly panning from back to front along a 300SD, which had been in a major accident. The voice over discussed how the car secured its occupants using various then-new features. The video ended by showing the family who was in the car looking healthy. It was a great ad. I still want a late '80s SL.

If I'm buying an MB I expect it not to be filled with plastic hoses that break due to heating/cooling cycles. I expect it not to develop oil leaks and suspension failures just because "it's an MB". MB consistently wins on styling and comfort, but that's not enough to keep a customer nowadays. Hopefully their new EVs will bring back the brand's pre-model-year-2000 reputation again!

In short “this is merely an opinion by what they called experts”.

Title: how merc is loosing its prestige reputation Video: merc has of course not lost its prestigous reputation

I’ve owned 3 Benz’s. My AMG E55 was my favorite for obvious reasons. I’m over 6’ tall and they just feel like they’re designed to fit me better than a lot of other manufacturers outside of pickup trucks. I’ve always liked them. And you always feel good driving them. Just great cars.

I tell how Mercedes is loosing prestige: My 21 years old Mercedes is by far better quality than my 2020 Mercedes .that’s how

This was more of an opinion column rather than investigative journalism, it’d be nice if it were labeled as such!

I drove the whole line in 2010, they were some of the best driving cars I have ever driven.

My parents were so proud to buy their first Mercedes Benz when they finally retired. It was an endless money pit. It was at the repair shop countless times. Sooo many trouble with the transmission (autotronic), the AC not working when it was raining, the sunroof kept dying, other problems with the electronics… My parents aren’t rich so it was really sad to see them struggle with such a horrible but expensive car. My mother actually cried a little when they finally decided that enough was enough and that they would sell it. But they’re now driving a Toyota Corolla Hybrid for a couple of years and they never had a single issue. And a 10 year warranty. My mother is so thankful that it always just works. Very low maintenance costs. It may be ugly and boring compared to a Mercedes but it’s very fuel efficient, very safe and extremely reliable. So no more Mercedes Benzes will ever be purchased in my family.

"How mainstream media is losing their prestige image"