Greenwashing: A Fiji Water Story

I have lived in Fiji all my life. If you go to any public area, especially beaches, you can find mounds of rubbish that people dump and litter scattered here and there. Much of this rubbish is plastic and you'll always find a Fiji water bottle, or two, or ten. Our local television doesn't have any of their ads and this green marketing campaign is barely present anywhere locally. I think it's crazy how overseas they portray this image when here at home our environment is getting more polluted by the day and there are so many people who still don't have access to clean water. Just another case of a company catering to the developed world while not caring too much for the livelihood of the people on whose land their factories sit.

I live in Tasmania (Aus), and they just passed a law where all single-use plastics are now illegal!!! I'm so proud of this state

Isn't "untouched by man" inherently a paradoxical claim? Since the company had to "touch" nature to get the water.

“One of the greenest things to do is to buy fewer things” I cannot stress this enough!! Society nowadays is obsessed with spending and we buy stuff we don’t need creating more waste. Do what you can, shop at thrift stores, drink tap water, buy local vegetables. Reduce, reuse, recycle everyone tries to recycle but forgets the first two steps!

People dont buy Fiji water because its "artisan", they buy it because of the aesthetically pleasing packaging.

“Bottled at the source, untouched by man” Unless they’ve trained some forest critters in the design, siting and operations of a groundwater extraction and bottling plant, that’s already a gigantic contradiction

I can’t afford Fiji water anyway.

“Cage free” could mean no cages but could still mean “crowded in warehouses”

Yes please keep posting this...Im from Fiji living in Australia and whenever I go there, the land looks so depressing as well as the water not being top quality.

Just don't buy bottled water.

lol I'm living in Fiji but from Australia and Fiji water isn't owned by Fiji or a Fijian but a Canadian business man and it doesn't contribute to the economy either.

Brands: claim to be green Also brands: wrap products in excessive plastic

If water bottles were truly green, they'd come in cartons

"Bottled at the source. Untouched by man." I'm rather curious as to what kind of magic they're using. How can they bottle it at the source without touching anything? Did they enslave Katara?

In Australia, massive supermarket Coles don't sell plastic bags anymore, but at the same time they now produce little plastic toys 1000 times less biodegradable...

This is depressing and basically reminds me of that one part of The Good Place where we're all doomed because trying to make "good choices" seem futile because the structures in place make it nearly impossible to do so

why is it so hard for people not to just buy water filters (in the u.s at least). it's much cheaper and doesn't create anywhere near as much waste lol

I never thought of Fiji as a green company, I just thought of it as a company with very fancy mountain water that costs a lot to transport.

The other day I saw something that said “made with real food” and all I could think was .... how bloody sad is that? That so much of our food nowadays is processed to a point of no return, that when someone is made with real ingredients it has to be advertised. Shouldn’t ALL food be made with real ingredients ?? Lol I hate the food industry.

Ok so there is a issue with something you said. Organic does not reduce our industrial footprint....it increases it. It's a good example of greenwashing. They use catch phrases and terms to make you believe it's a greener choice when in reality, it isn't.