The Strange History of Coca-Cola

This is why I love JRE - this information isn't anything new, but Joe still is attentive and respectful and lets the guy talk and break stuff down for people like me who haven't watched any of the documentaries and stuff on Coke's history

Now we know the cocaine in coke was safer than the sugar.

I had Bartow as a professor a few years ago for history. Growing up it was always my least favorite subject, but he made it so engaging and it ended up being one of my favorite classes I took in undergrad. Great to see him on here now

This guest wrote several books on Coca Cola and really knows his stuff, Joe having a guest discuss their expertise is a main point of the show. A lot of haters that clearly didn't watch the whole episode or know who the guest is are acting like Joe is the expert here.

joe acting like he's never heard this before. humoring the kid.

Damn, Kyle Korver knows his shit

4:26 I love how Joe instantly knew the whereabouts of that random company😂

True story: I once told a teacher that cocaine used to be in Coca-Cola when I was a child and she shouted "that is NOT true." My favorite Coke story is about the "White Coke" made to look like vodka for the Russian General Zhukov in the USSR where it was prohibited.

I’m Peruvian so let me assure you from experience, espresso ain’t SHIT compared to the hit you get from coca leaves

I loved Joe saying 'Still?!' That was funny.

Bartow Elmore was my History professor a few years back in 2014. He was such an intersting guy - Loved his class! He brought DJ equpiment in and scratched records for us on the last day of class after finals.

Even if his stories arent as exciting as he makes em out to be , its his enthusiasm and love for the material which makes it entertaining and fun to listen to. I hope he also maybe teaches part time. Would be a great professor.

"Merchandise Number 5" is a great rock band name!🤣

I just went to the Georgia Coke factory last week. I remember as a child going there. The hostess told us original coke had "coke" in it. I was quite disappointed when they didn't say anything about it this time. I wanted my daughter to remember it as well.

I lived in S.America and chewed coca leave daily for months. After I left did not even have 1 day of addiction withdraws. Cleanest drug I ever did. Coca leaves are amazing!

Love seeing this part of history get some spot light 😁

Wait till he finds out there's meth in Pringles. Once you pop, you can't stop.

Caffeine is a hell of a drug. Went grocery shopping yesterday and a person had a whole cart filled with soda.

Hey there! Some years ago I and 3 other family members spent a month in Peru. When we came to the higher elevations we were given coca tea every morning. There is also coca candy. Yes, the native Peruvians have long used it by chewing the leaves. Plus they used it in trade. Back then - and even now - the rural natives do not go out without it ~ just like you wouldn't go out without your wallet (or maybe a debit card). Believe me, the natural leaves do not have any effect like cocaine! Sure, it was weird at first for this group of elderly people (58-88 Yrs), but it sure helped serve the purpose of being able to manage the very high elevations.

I love hearing, The Rest of the Story, Like Paul Harvey, used to say. Thank you very much, Joe, for all your Videos, I, learn so much from them.