Complete Google Ads Conversion Tracking Tutorial For 2023

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Published 2023-05-26
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Welcome to our in-depth tutorial on Google Ads Conversion Tracking. This video is a must-watch for marketers, businesses, and anyone interested in maximizing the potential of their Google Ads campaigns. In this guide, we delve into the world of conversion tracking, demonstrating how to set it up using different methods and platforms.

Video Chapters:
1:19 Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager
35:29 Google Ads Conversion Tracking with the Google Tag
58:46 Google Ads Phone Call Conversion Tracking
1:29:02 Google Ads Shopify Conversion Tracking
1:45:30 Google Ads WooCommerce Conversion Tracking

We begin by introducing the concept of Google Ads Conversion Tracking, explaining its importance, and how it can help optimize your marketing strategy.

Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager

In this section, we cover the integration of Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager. We'll walk you through setting up Conversion Tracking using these tools, demonstrating how to link your Google Ads account with Google Analytics 4 and install tags via Google Tag Manager.

Google Ads Conversion Tracking with the Google Tag

Next, we explore how to set up Google Ads Conversion Tracking using the Google Tag. This will include an explanation of what Google Tags are, how to create them, and how to use them for conversion tracking in Google Ads.

Google Ads Phone Call Conversion Tracking

Our tutorial takes a turn towards phone call tracking, a highly valuable yet often overlooked aspect of Google Ads. Learn how to track phone call conversions from your Google Ads, helping you to understand which ads are driving phone calls and ultimately leading to sales.

Google Ads Shopify Conversion Tracking

If you're running an e-commerce store on Shopify, this segment is essential viewing. We'll guide you through the process of setting up Google Ads Conversion Tracking on Shopify, ensuring you can accurately track conversions resulting from your Google Ads.

Google Ads WooCommerce Conversion Tracking

Lastly, we focus on WooCommerce users. We'll show you how to implement Google Ads Conversion Tracking on your WooCommerce store. This knowledge will enable you to track and optimize your Google Ads campaigns efficiently.

Helpful URLs:

Google Ads Conversion Tracking Google Analytics 4 & Google Tag Manager:    • Google Ads Conversion Tracking 2023 -...  

Google Ads Phone Call Conversion Tracking:    • Google Ads Phone Call Conversion Trac...  

Google Ads Google Tag Conversion Tracking:    • Google Ads Conversion Tracking 2023 -...  

Google Ads Conversion Tracking on Surfside PPC: surfsideppc.com/google-ads-conversion-tracking/

Google Ads Guide on Surfside PPC: surfsideppc.com/google-ads/

Google Ads Tutorials Playlist:    • Free Google Ads Course 2024 - Complet...  

Hashtags:
#GoogleAds #ConversionTracking #SurfsidePPC #GoogleAdWords

All Comments (21)
  • This is the best explanation I have found on YouTube / Google. Your presentation style is far better than Google manage. You have covered a lot of material here, I think this would get even more traction if you made a shorter version which did not cover all the options. Do not delete this video but make a 10 to 15 minute version which just says Do this, next do this. Very little reason why. I have watched a number of videos covering this topic and yours is the best. I suspect people have looked at the length 1.55.11 and not given it a chance.
  • @ginellemisare
    Precise, clear, easy to understand. I instantly subscribed on your channel when I saw this video. Kudos, keep it up!
  • @jonb7052
    Thank you so much, this is perfect timing.
  • @AlvaroMenezes
    One of the best tutorials over there. Thank you very much.
  • @olgavolynets2689
    All your videos are amazing. I didn't find anything better. Thank you 👏👏👏
  • @dr.lashea1971
    This video is everything I needed!! Agencies wanted to charge me $$ claiming they needed to make custom code for my conversion, but I knew it was a lie. I kept searching and finally ran across your video. Thank you for this awesome & easy to understand tutorial. 😊
  • @rftvsm7697
    Liked and subscribed. I have watched complete Google ads.
  • Thank you so much. Keep giving us videos like this more.👍👍😃😃
  • @noug4tfalte
    Great video, thank you. One question to the shopify setup: Is it really necessary to create GA4 via the Tag Manager if you have already done this connection via the Shopify plugin "Google & YouTube"?
  • @xXilluminatus
    Great stuff, thanks for making this free, it helps small businesses such as myself that can't afford a professional firm.
  • @marketinglane
    Hi there! Thank you so much for this video. very helpful! I just have a question regarding the tag type on GTM shall I use "g ads conversion" or "g ads calls from website conversion" on the tag configuration? thanks!
  • Love. your videoes! Keep up the good work. Are you going to do a step by step tutorial for Server side tracking?
  • @kevinevanks61
    I'm sorry bro, you are such a goat. You should advise people to watch these tutorials 10-15 times just so they can really get all the info. That's the only advice I have. Just say at the end of your videos, "make sure you watch this tutorial 10-15 times to really understand all of the information." Already watched this tutorial 3 times going on my 4th, and I understand more and more of it each time I watch
  • @user-vv4cb2dc5h
    My "Reports" section in Google Analytics (at the min marker 16:55 in your video) looks different than mine? I do not have an "Engement" dropdown menu option. Only "Generate Leads", "Drive Online Sale", "Raise Brand Awareness", and "Examine User Behavior". How can I add or find the "Engagement" section? Also, when I try to add a new conversion event in Google Analytics, the text showing the number of characters turns red, which prevents the save button from activating. Any advice on what I might be doing wrong?
  • Really thank your for awesome explain . Regarding Tracking Calls from Website there is a built in Google Tag in Tag manager called Google Ads Calls from Website Conversion. Do your recommend to use it or the typical Google Ads Conversion Tracking ? Thanks in advance