Facebook Product Manager Execution Interview: YouTube Goals & Decline

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She interned in YouTube 1-2 years ago which means she is still very new in PM role. I can’t believe she is this great!!! A lot to learn from you Selena!

If it's possible, can you please show the interviewee notes to a corner of this video so that we can have a better track of the structure? I tend to sometimes forget the flow.. It'd be really nice to see how an interviewee comes up with the notes and the flow.

Omg I’m so glad you did another interview with her. She is one of THE BEST PMs you’ve created content with. The last mock interview was super helpful. I’m excited to watch this one now 😊

First goal for Youtube is to stop bugging me to subscribe to Youtube Premium at every page refresh.

The precision with which she articulates her thoughts is truly remarkable, and her ability to craft responses that encompass a wide range of solutions is truly impressive. I would greatly appreciate it if there were additional mock-ups featuring Celena.

Celena is definitely one of the rare PMs. She is so structured, lays out right in the beginning and it all makes sense. Both of the video (Product Design - FB Movies and this Execution) and one with Or (Coinbase PM) is just exceptional. I have watched those videos a couple of times and learned something new every time. The feedbacks from Stephen Cognetta were really great too. Please keep 'em coming.

complete respect to celena. however I was a bit surprised she didn't respond right of the bat with any clarifying questions on something as broad as 'how would you set youtube's goals?' ie... what kind of goals? financial, product roadmap, optimization, the business unit, M&A, technology integrations, content strategy, ...

Great Job Celena on a stellar response. You rock! I like how you structured your thoughts, and especially the metrics drop part where you considered in the external factors around the partnership of You Tube with TVs and there could have been an older deprecated version of a TV that is not supported attributing to this drop. I never would have thought about that!! And Thanks Stephen for sharing content like this. They are awesome and great quality. Keep up the good work!

She's absolutely amazing. Calm, thoughtful, composed, and great communicator. She's going to go far in her career for sure.

I really like the way she takes the flow of the interview and makes it seem so seamless! While keeping all the important points in mind. She is one of the best PMs that you have interviewed!

Watched a lot of videos on your channel in the past days as I dive into PM during the pandemic. This, by far, is the most well rounded interview I came across. ✌🏻

This was a great interview! I had paused the video to frame my solution first and there were few things that I believe should have been asked such as youtube definition of watch time. According to Google, Watch time is the total accumulated amount of time people have spent watching your video on YouTube. All this while, I was thinking the overall time spent on youtube platform per user. I think Interviewer meant the same as well. Correct me if its the other way. Another addition to what Celena mentioned in the end could be Walk-through of user journey on youtube. This would have also helped to understand the user drop-off.

by far the best interview example i've seen. specifically because the interviewer isn't giving a softball question and the follow ups on the decline, making it very hard to figure out the why. all the other videos people just say yes great but this showed her depth in the space and breaking down considerations well!

I think (session time - watch time)/session time can be a good counter metric. Because if this ratio is high, then it means users spend a lot time on exploring the site, but did not watch many videos

This is one of the best interview prep videos i've come across, super helpful

Great analytical & strategic thinking from this PM! First thing I'm doing after watching this interview is to look for her previous one

This is awesome! Thank you both for creating.

There was great structured approach used in the question, the provided clarifications plus giving context were definitely the biggest takeaways for me. One more thing I would want to add is while handling the decline in watch time - especially for internal bit - looking at number of active viewers, active creators, plus new sign up and churned viewers/creators - since this would serve as a primary input to understand if users on both sides of the marketplace - viewers / creators are also dropping.

Just would like to say, this is a helpful video for learning some concepts in product management that are quite helpful to hear defined! love this!