Why 4 Of The World’s Priciest Scents Are So Expensive | So Expensive | Business Insider

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Published 2022-08-20
From frankincense and myrrh to agarwood, jasmine oil to sandalwood, join us as we revisit what makes these scents so expensive. First, we’re heading to the rainforest of southeast Asia to see why infected agarwood can sell for as much as $100,000 per kilogram.

Intro 00:00
Agarwood 00:30
Frankincense and myrrh 06:51
Sandalwood 12:55
Jasmine Oil 22:18

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Why 4 Of The World’s Priciest Scents Are So Expensive | So Expensive | Business Insider

All Comments (21)
  • @-chloe-8728
    during the jasmine portion, i appreciate the emphasis on the agricultural labour being performed as highly skilled. too often, we see agricultural labour falsely described as “unskilled labour” as an excuse for starvation wages. these workers often have to endure extreme work conditions and deserve a living wage, same as everyone.
  • @vachanl
    The sandalwood story is sad one in south India , those who know the real story can relate , the government banned private growers from growing the tree , so the wood became very scarce, this caused the price to rise and the illegal smuggling industry grew . today the illegal industry is so big and dangerous that private growers don't want to risk their lives growing this tree. If you search the net even well protected goverment buildings are not able to protect this tree from smugglers. Recently the government has opened the market for private growers ,but it's too late now . No one want to risk it and security is a problem . So this is how the Indian government killed an entire industry and will drive the tree to extinction.
  • @cupguin
    Why are the same people who claim to be into sustainability and "all natural" so invested in essential oils? It's not "natural" and production is incredibly damaging to the environment. From unsustainable harvesting threatening extinction of species to the amount of heat and water needed for extraction and ending in even more impact from transport there's negatives in every aspect.
  • @knpark2025
    These "they are so expensive because a lot of work and care go into it" series is so satisfying to watch
  • @brittnyy113
    I went to Egypt in 2021 and became OBSESSED with oud. Now I wear it daily. What a beautiful scent. Love it
  • @ibec69
    The lady spent so much time to delicately pick each individual bud and look at the treatment the buds get at the market and the factory.
  • I'm Vietnamese and im quite proud that my country is the first one to appear on the list, thanks Insider Business.
  • @air9music
    $80000 for a litre of oud oil is a gross understatement. I own a bottle of 1gm of cultivated (not wild) oud oil which was $130 and this was one of the cheaper offerings of this seller. Priciest wild ones go for around to $5000 for 3 gms.
  • @Gouthamedara
    All my child hood I have seen Jasmine plants in EVERY house. Everyone grows their own and it smells darn good. Also its a trope for seduction in movies and novels lol.
  • @IanGacek
    So Sandalwood is basically the tenderloin of the tree
  • @ammorales1524
    This video is very informative because it documents the processes how the essential oils are obtained. It is fascinating. However, I am saddened by the fact that human’s need for self satisfaction and greed as well as a way of finding ways to sustain one’s livelihood may in turn cause the demise of some of these precious trees.
  • @kodaz94
    I love these videos thanks Business Insider for making such fantastic content ❤️❤️. Much love to everybody as well!.
  • @DeniseRzycki
    I really enjoyed this video. It was very informative. Thank you.
  • @_Solaris
    3:15 there is no oud in most perfumes, including Tom Ford's Oud Wood.
  • @bedriven6836
    I've had a bottle of Oud Wood for several years. I rarely wear it because it's such a special scent. It's also rare that people know and understand why a smell is so important or desirable
  • @finfan83
    Nice thematic blend of older episodes, good idea.
  • 31:00 The way he describes Mon Guerlain makes me want to spend the $100/oz just to smell it for myself.
  • The Agar story saddened me deeply. Seeing the abuse and over harvesting of these trees really is just depressing.
  • 'Now that we've killed all the trees, I am certain that this industry will never fail, and will double in production in the next few years' - Ernest P Worrell and Wile-E-Coyote