Tex-Mex eatery gains national acclaim after 60 years in the business

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Published 2024-02-03
Joe's Bakery is a family-run Tex-Mex joint that opened in Austin, Texas, in 1962. However, after receiving one of the hospitality world's highest honors, the Tex-Mex mecca has received national attention. CBS News' Brook Silva-Braga has more.

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All Comments (21)
  • @davidcarlin3850
    Absolutely loved this story. Family businesses that turn in to much loved institutions
  • @riro1177
    Great story but the only part that got me is when they said immigrants. These people aren’t immigrants when they carry indigenous North American ancestry, when Tejas was once part of Mexico and many of the foods they cook are native to North America. How can you be an immigrant when you’re on your ancestral homelands.
  • I remember eating there from 2016-2018 and I was so impressed with the food and I've returned many times since leaving Austin. I'm just up the road in Waco now. Now I'm going to plan another trip just to go eat here again! Wasn't aware of the rich history and it's so cool 😎
  • @susanmurillo9544
    So much hard work and love went into this business, and i love the history behind it. Food looks amazing!
  • @etiger675
    Brings tears to my eyes to see these Mexican pastries displayed on CBS Saturday Morning
  • @Annie-ho4mq
    Wonderful, hardworking people. Family restaurants run generation after generation is hard to come by these days. Grateful for people like them bc I wouldn’t be able to do it.
  • @Darci3333
    This looks like such a wonderful great family. Wish I could eat there😢 Wishing them the very very best in their business and God's blessings❤❤❤❤❤❤❤
  • @MarkCerbo
    I hope some good folks like them will take the tradition to the future. It's good to hear how they got recognized, and thanks to CBS Mornings for bringing them into the spotlight internationally.
  • @Austinman49
    So glad this place is still around, all over east Austin gentrification has closed so many small businesses and pushed out families that grew up there since the early 1900’s. Makes me happy that Joe’s is still going strong love yall
  • @matthews177
    Austin born and raised. I have many memories of my parents taking me here to eat.
  • When I stopped in last December, I had no idea their backstory - I had just heard it was a great bakery. Now I wish I had done a lot more than just gotten a to-go order of cookies!
  • @GamerplayerWT
    A fine example of “Do just a few things, and do them exceptionally well.”
  • @RogerLoera
    As far back as I can remember I've always eaten "conchitas" and now that I'm 40 years old I still absolutely love them!!