Why Ford And VW Shut Down Their Multi-Billion Dollar Self-Driving Project

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Publicado 2023-03-18
Ford invested $1 billion in self-driving startup Argo AI in 2017, and Volkswagen joined with a $2.6 billion investment 2 years later. It was an attempt to match rivals such as Uber, Tesla and Google. At its height, Argo AI was reportedly valued at $12.4 billion. But in 2022 Argo AI shut down. Ford said the it didn't attract new investors, and that profitability was "a long way off". Both automakers are spending big in electrification - $50 billion in Ford's case and more than three times that in VW's case. VW still pursued autonomous driving projects for commercial uses, and Ford focused on more modest L2 and L3 driver assistance technology.

Chapters:
0:00 — Introduction
01:21— Argo A.I.
04:14 — Why did it fail?
08:24 — Mobility doesn't pay
10:33 — The future

Producer: Robert Ferris
Editor: Jacob Harrell
Senior Managing Producer: Tala Hadavi
Graphics: Jason Reginato, Christina Locopo, Mallory Brangan

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Why Ford And VW Shut Down Their Multi-Billion Dollar Self Driving Project

Todos los comentarios (21)
  • @alexalvarez8599
    I instantly lost respect for this guy when he actually said Tesla's self driving is "a joke". And almost immediately after goes on to praise GM's CEO. I suspect something fishy going on here
  • @DanFitz777
    As a robotics engineer, I see two very different technology stratagies. You can either focus on really good performance in a limited area, then expand that area to scale (what everyone else is doing), or focus on decent performance in any area, then improve that performance everywhere (what Tesla is doing.) Understanding this difference is critical to understanding why all the other L4/5 efforts are failing. They look great in their geofenced areas with custom high-res maps, but can't generalize. They didn't anticipate the "long-tail" of challenging circumstances encountered in real diving.
  • @philnichols5611
    My wife and I have a 2020 Tesla Model 3, dual-motor, long range with the full self driving option. Living in the Black Hills of South Dakota I use the FSD for all of my highway driving and frequently in town traffic. As you may know, I need to keep one hand on the steering wheel and always monitor the FSD's driving. It is not perfect, not yet, but for highway driving, it is great. Two summers ago I was returning from Deadwood, South Dakota on the north-south Highway 385. It was about two weeks prior to the Sturgis Rally. The Tesla was in cruise mode with full self driving engaged.. My speed was a steady 6o MPH and the Tesla was in the center of the lane. My right hand was on the steering wheel and the speed was a constant 60 MPH and I was in a long straight stretch About half-way between Deadwood and my turn at highway 44 I noticed a group of motorcycles coming toward me. As a former motorcyclist my thought was "boy, they are really bunched-up". When the motorcycles got very close, I was slammed into my driver's side door. I was startled and then noticed that the Tesla was now riding on the right white line. The car had moved over about six feet in the "blink of an eye". The only explanation I have is that the front camera saw a motorcycle cross the center line and took evasive action. Autodrive may have saved my life. So when "experts" say that Tesla's full self-driving is ___ (whatever), they do not have the real facts. In the future, hopefully your comments will be part of your embarrassment.
  • @aminesaib
    I recently had the opportunity to ride in a Waymo self-driving car for the first time in downtown Phoenix and I must say, it completely blew my mind. The ride arrived just three minutes after I ordered it and there was no driver or supervisor in the car, it was just me and the vehicle. The instructions were simple and clear - I used the app to open the door and start the ride. I also had the option to pull over at any time or change my destination if needed. At one point, the car had to make an unprotected left turn from a small street onto a busy one with a stop sign, and it did so with grace. I understand that Waymo uses Lidar and can only operate in certain environments, but nevertheless, the experience was truly mind-blowing. It felt like the future had finally arrived!
  • @mgdubya27
    I have Tesla's FSD, and it's no joke. The rate that is it improving is stunning. Cannot wait for my next update coming this week.
  • @dam7467
    Whoever your guy is saying that Tesla’s tech is a joke doesn’t have an understanding about the AI that will win this race. Tesla is doing this completely different and their gamble has paid off with their huge internal investment in compute and the now millions of miles each day that are training their supercomputer. You might want to get an AI engineer to comment next time. This comment won’t age well when Tesla wins this 🤦🏼‍♂️
  • @iali00
    The guy that said Tesla’s system was a joke clearly doesn’t own the car and hasn’t tried it. He also said at the end that he expected Argo to be there at the end of the decade. Dumb analysts barely know anything real.
  • @dlewis8405
    I recognized all along that Tesla had this huge advantage because they are building the technology as an added feature to their core business of selling automobiles. And they are using their customers to train the system in real world conditions. Meanwhile those other companies are paying people to do all that.
  • @QuangLe-hd2oc
    People said Tesla FSD is a joke is the same People who said SpaceX was a joke for attempting to recover an orbital rocket; And 5 years after SpaceX landed its first rocket still no company in the world can do that.
  • @bboybasics2
    "Tesla, who isn't a leader" "Tesla's technology is kind of a joke" How can you diminishes that freely Tesla's effort? I mean even if you don't agree with the strategy and think it will not work at the end, you can't pretend they are not serious about it. They designed their own chips, their own training computers, they already make and sell millions of data acquiring vehicles. They even presented some of the work they've done. Denying that is kind of unbelievable... "It's decent like blue cruise" I think the joke is on you. To accept publishing such thing tells a lot about your editorial standards...
  • Dude actually said tesla FSD is a joke and its last amongst other companies. Apparently has not seen any of the vids and the astounding progress which will get solved soon. Yes im aware of musk optimism failed attempt for said dates however i own a model y with beta and progress is mind blowing. Its not if its a matter of time before tesla solves it
  • @venox3811
    looks like Tesal didn't send the check to that "guy", to call it a joke with elaborating why is a low blow. I wonder if he got offended by Musk lol
  • @Windows98R
    Teslas technology is not self drive, yet the most useful because the car doesn’t crap out and complain that it has “exited the supported area”. These geo-restricted self driving are only really useful to fleet operations that only drive specific routes. Teslas approach is a lot more useful to a normal human being that’ll choose destination based on convenience not support maps.
  • Tesla isn't a joke, that is a popular comment from haters to seem like they know their stuff. Mercedes system and most other systems coming can only engage in specific situations, like on a freeway under 60 miles per hour or something like that and on pre mapped roads. Tesla is going for it all, they probably could tweak their system now to work level 3 on some pre mapped roads and only certain conditions.
  • @frezie111
    CNBC hates Tesla bash them every time they get the chance
  • @jhmcd2
    This video is incomplete. The legacy automakers tried full autonomous vehicles back in the late 80's early 90's. Of course the computers were laughably large but it did result in many of the safety features we use today like automatic breaking, adaptive cruise control and lane keep assist. I would say the only problem is that they recognized the tech wasn't going to be ready for years out, and stopped working on it just as Tesla came around.