Choice, happiness and spaghetti sauce | Malcolm Gladwell

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Published 2007-01-16
www.ted.com/ Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
www.ted.com/index.php/talks/top10

All Comments (21)
  • @beng341
    I can't get enough of Malcolm Gladwell. His ability to relate things and see the bigger picture never ceases to amaze.
  • @william3588
    I've seen this talk 10+ times, and it never ceases to astound me
  • @rodneytill741
    "That in embracing the diversity of human beings we will find a surer way to true happiness." That last line stuck with me, because it highlights the notion that we don't know what we want. We think we do because we use vague and loaded terms like happiness, but we do it so often we forget the importance of defining it; even for ourselves. The fun of metaphysics in philosophical discussions is in exploring the meaning of words we've taken for granted. As we explore a term like happiness we embark on a search for meaning, and what better way to search than among a world of ideas.
  • @muthukumaranl
    In embracing the diversity of human beings, we will find a surer way to true happiness - Malcolm Gladwell -- AWESOME!
  • This man is giving out life lessons using extra chunky spaghetti sauce
  • @corner559
    The ideas behind this topic are applicable to so many things beyond food. Amazing talk. 
  • @desertflower13
    Malcolm's book "Outliers" is such a great book about people that achieve excellence and why they do. Very interesting. Brilliant man. I always love hearing him speak.
  • I've been watching TED all night, and have found each and every lecture incredible to watch. I was watching this one, following along, understanding what he was talking about... and then around 12:45 it hit me, how his entire talk on food was a ruse for life, and how people should aim for what they actually want, not what others dictate. Reminds me a lot of Charlie Brookers "How TV Ruined Your Life" series. This was a brilliant speech about humanity and life. And food.
  • @Radjehuty
    I actually thought it looked over the top. This is the first time I saw him, but after about a minute of hearing him speak he just fascinated me. Nobody could have made tomato sauce and mustard as interesting as he did. He's an excellent speaker.
  • @seyionutube
    I like this guy. He know how to take an extremely overlooked concept in life, and draw out meaning from it.
  • @punkster36
    What a brilliant story teller Malcom is. He can make any subject sound interesting.
  • @corner559
    This is the best TED talk I've seen. He's brilliant. 
  • The way he gaves the approach to the subject of variability and horizontal segmentation is caring and interested on a simple and common thing. Remarkable
  • @busyrand
    My God, I love this man and his presentations. A brilliant colleague recommended his work to me a few years ago, and I've been hooked since. His Revisionist History Podcast is my favorite of all media of its type.
  • @ilove2929
    12 years ago! Omg and this guys remains the same humble person as he is.
  • @mackdmara
    I love how he is able to simply put something that is age old. You can please some of the people some of the time. Never all the people all the time. This adage is true because of the one perfect ideal that people are constantly striving for. Even though we can easily look around and see the diversity of thought, taste, & expression around us. Simply sublime, good stuff. P.s. Silence your cell phones during the talk, you we not going to take the call anyway.
  • @Tifferi12
    This is great. I love how honest he is
  • Who knew pasta sauce and mustard could be so interesting! This man has such a beautiful mind and is a glorious story teller! I have read (I should say listened to, because they were in audiobook form) both Outliers and The Tipping Point. Both were well written (spoken) and insightful. Malcolm Gladwell is indeed doing his great work!
  • @beldonhuang
    One of the takeaways I had from this talk is, “there isn’t a one and only way to find true happiness”. All of us have different preferences for spaghetti sauce, likewise, the same could be applied to happiness. What brings joy to others may not necessarily be the same as what brings joy to us. There are a lot of approaches and steps that we can take to find happiness, nonetheless, at the end of the day, it is about what makes WE happy and what sparks joy in US. Albeit, it is also, then, important that we should constantly try out new things, so that we can find out what we really like and want in our life.