The ultimate guide to SEO | Ethan Smith (Graphite)

Hey everyone - Graphite Co-founder here. We are very excited to be in this pod and talk SEO, the Graphite team will be answering questions from Lenny’s Pod audience in the comments!

This guy is a beast.

I've never heard SEO concepts articulated so well before. Ridiculous amount of value crammed in here. Best SEO-related content I've ever consumed (and I've spent thousands on courses). Thanks both.

Spoken like a true SEO, answered many questions with "it depends". In all seriousness though, an insane amount of knowledge bombs dropped here. Thanks for this!

Great episode! Etan's advice on SEO and Growth is top-notch. 👌

QUALITY. I always appreciate founders or SMEs dropping knowledge and pulling the curtain back. The secret sauce isn’t all the ingredients, it’s how you pull it all together and the many details in between that make these folks unicorns at what they do.

This episode was very insightful, I learned a lot!

I loved this episode! I can’t wait to test some of the learnings!

Thank you for sharing this! Youtube should allow us to like a button more than once.

Superb pod cast. Ethan's SEO knowledge is on another level. Great advice and insights as I'm working on building a CMS SaaS app with built-in SEO tools for local service businesses

EXCELLENT interview! Tons of useful information!!! THANK YOU!!!

You have some very interesting guests on your pod, who give away amazing insights compared to some others I’ve listen to. 👌🏽

Lots of interesting work going on regarding topical authority.

Really interesting, informative and insightful session.❤😊

Totally insightful 💯🚀

Great content again. One question regarding editorial SEO I have recognized in our category the trend goes more from text editorial like a blog or magazine to YouTube videos and podcast. So the trend shows me SEO grows more and more into a content production using different content formats. How do you asses this into your audit for new clients?

Loved this episode! So insightful! What's the best way to increase the number of referring domains?

Interesting episode, though I completely disagree about the "SEO traffic" vs other traffic- if you get more organic traffic than direct, or social, etc, it simply means you have a well optimized site. It doesn't mean at all that Google doesn't want to see that, I've seen over many years where I've helped clients build organic traffic - i.e. people organically searching and seeing relevant content appear, and where they used to have majority direct or paid, but now organic is the most traffic they get - their authority has actually grown - would love to understand your methodology around that. About links... 1000+ links could all be from a link farm, so the quantity of links is not important but the quality of those links are.

Thank you for this episode! Regarding programmatic SEO, when generating a big number of pages and updating the sitemap, the new pages are being discovered but not indexed. Is there a way to deal with that?

Thank you for providing clear action items and direction for those that are actively working to learn more about SEO!