Superfoods – is healthy eating just hype? | DW Documentary

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Published 2020-08-22
Are superfoods all that they’re cracked up to be? There’s plenty of worldwide hype about eating chia seeds, goji berries and quinoa - but what benefits do they really bring?

This documentary looks at what superfoods do for people and more. How is the healthy eating boom influencing agriculture and business? There are more and more restaurants serving superfoods in Germany. Florian Klar of Bochum opened the first superfood bistro in the Ruhr region about a year ago. He buys in all types of food, using local suppliers when he can, but he also uses exotic superfoods in his meals.

Quinoa, goji berries and chia seeds can now all be found in supermarkets as well. The food industry has discovered selling these products is lucrative and changed its product selection accordingly. Superfoods are simply that a foodstuff contains a high amount of nutrients. "Every country has its own superfood,” says nutritionist Matthias Riedl. Blueberries, flax seed, blackcurrants, and kale are all superfoods native to Germany.

The film also takes viewers to Bolivia, a key quinoa exporter, to see how the hype has influenced farming there. Exports of the so-called "Inca corn” quadrupled between 2007 and 2013. The rising price of quinoa on global markets has led Andean farmers to increase the size of their fields. Yet after just two straight years of quinoa harvests, the soil is already exhausted and barren.

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All Comments (21)
  • @ShaddeyNNM
    I’m from one of the countries where avocadoes grow naturally and I can say that 11 years ago they were easy for us locals to buy and affordable, now because they reserve the best for export it’s been difficult to get good avocadoes. The worst part is that they’re importing bad avocadoes from neighboring countries which we have to pay elevated prices for. Then our natural grown are extremely expensive too, we pay 3x the price for bad avocadoes while the countries we export to, pay what we used to pay for top quality avocadoes. Crazy and ridiculous.
  • @gaganBhaisaab
    Only thing 'super' here is the Marketing. Eat Fresh, eat local.
  • @sayan2784
    The key lesson here is to go for local produce from your area or nearby regions. I am from India, and we have a rich variety of green vegetables, but somehow the urban rich wants to eat vegetables grown elsewhere like zucchini or kale because it is exotic. It's just crazy. Transporting everything, even food, from far away continents is adding to our global carbon footprint.
  • "Superfood craze started as it often the case, in USA" what an intro😂😂
  • @ijwd424
    People like to make healthy eating much more complicated than it is. It doesn't need to be glamorous, "super" or "exotic" to be healthy. Just go to your supermarket or farmer's market, load up on cheap veggies, and the kitchen essentials and you've already come much further than these rich instagram hipsters have. Buy local, eat local and you will get even more variety than you could have imagined. The produce varies greatly from season to season which ensures a varied and balanced diet.
  • The title is misleading. It should be like "Are super foods marketing and trends just hype?" Healthy eating doesn't mean eating unsustainable overpriced foods.
  • As a home gardener the importance of soil health has always been a key to things growing strong and healthy.
  • @Gaby-tr5rp
    I love the Agronomist in this show. He talked to the locals using a Spanish dialect quite similar to that spoken by the Bolivian people. Loved his sense of humility.
  • @user2144
    Humans look at this the wrong way. Don’t focus on what to eat — the list is endless. Focus on eliminating foods that you should not be eating.
  • @kippen64
    Sustainable food is important. Not much point in being healthy if we don't have a healthy planet to live on.
  • @tmzumba
    There are superfoods grown naturally all over the world. The problem is hyping up exotic foods instead of local superfoods.
  • @chocostars1
    This was a very interesting segment. I walk around the grocery store. It is interesting how just nuts (no salt or sugar added) are placed near the vegetables but the ones that are packaged as “healthy” is in the snack aisle. Which is what contains all the added sugars. I also find it interesting how the names of the companies are usually close to either yoga life style or hiking. Separately, I remember going to Cusco and my tour guide also mentioned the problem with quinoa’s growing popularity. There are a lot of families who do not have a lot of money. It is a stable food but due to global popularity, suddenly their stable food is way more expensive now.
  • @moniquew3603
    I used to follow superfoods hype, but then I realized a lot of them gave me digestive problems. Quinoa had me bloated, avocado gave me diarrhea, chia seeds had me constipated. I still eat healthy, but I focus on listening to my body more. Always stayed healthy by just eating regular fruits, vegetables, drinking lots of water, and exercising!
  • @specex
    Healthy eating is not just hype, but the marketing of certain foods and fads are.
  • @KailuaChick
    It’s crazy how close minded many consumers are about their food. For example, my mom has a permaculture farm in Florida and grows a lot of edible greens. Typical varieties of spinach can’t handle the heat so she grows Asian varieties that taste the same but have a different leaf shape. She had a tough time selling them at the farmers markets because people wanted regular spinach like they buy at the supermarket. It’s really sad.
  • @valorzinski7423
    Eating healthy isn't just a hype but "superfoods" is just a marketing gimmick . Everyone just needs to eat a well balanced scientific diet, eat smaller portions, and keep off the sodas
  • @kattiepenn
    So the premium we have been paying in the western countries are only chicken feed in Bolivia.
  • @mylyric9044
    I was born, raised and currently living in Java Indonesia. Here we have lots of nutritious local food but some of them been falsely labelled by local. Sweet potatoes and cassava said to be the food for the poor, moringa been known to stripped some of the magic/supernatural ability for centuries, thorny spinach are mostly used as livestock food although they have a good amount of iron and taste good. Traditional herb and spices been left and people prefer instant seasoning which is so ironic in my opinion. I have parents aged over 60yo and always try to eat locally and healthy which doesn’t have to be expensive. I made jamu(traditional Javanese remedy) regularly to maintain our metabolism system which could boost our immune system. I’m not being against modern medicine but I prefer traditional remedy as far as I could as (if it done and consumed correctly) they won’t leave any side effects after long years of consumption.
  • @Thomes-Maisling
    DW does some great informative Docs. As an Englishman I must admit their quality of information and professionalism is just as good, if not better at times than our own BBC.
  • @em-jd4do
    we shouldn't have a trend of foods that are very concentrated in vitamins, we should have a trend of shaming modern agriculture for soil degradation and the lack of minerals and vitamins in cheap produce