Food Theory: Are Doritos a RIP OFF?

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Published 2021-06-12
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Have you ever opened a bag of chips and thoughts, why is there so much empty space? Did I just pay for mostly air with a side of chips? You are not alone! For years, I've thought I was getting ripped off with each delicious bag of chips. Today, I want to find out if that is true and I am starting with the biggest culprit of them all - Doritos!

Disclaimer: At 11:56, the Breakage Rates for the More Chips Bag and the Average Bag are accidentally swapped; the More Chips Bag Breakage Rate is actually 79.8%, and the Average Bag Breakage Rate is 74.9%.

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Credits:
Writers: Matthew Patrick and Luke Barats
Editor: Danial "BanditRants" Keristoufi, Forrest Lee, and Koen Verhagen
Assistant Editor: AlyssaBeCrazy  
Sound Editor: Yosi Berman 

#Doritos #DoritosBags #Chips #SnackFood #RipOff #DoritosRecipe #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

All Comments (21)
  • @FoodTheory
    Hey Theorists! In the video at 11:56, the Breakage Rates for the More Chips Bag and the Average Bag are accidentally swapped; the More Chips Bag Breakage Rate is actually 79.8%, and the Average Bag Breakage Rate is 74.9%. Sorry for the mix up!
  • @zwconn
    I'm a Packaging Engineer and I went to school for packaging science. I'm glad to see your testing confirmed the stuff I paid a ton money for, to learn at Michigan State University.
  • @SerratedSkies
    I think what this tells me is I'd rather have a lot of smaller doritos that can be packed tighter together (with a more sturdy casing maybe like pringles) than the unoptimized, fragile crushable mess we get
  • @ratdos
    I thought I figured it out when I was trying to have off brand Fritos and couldn’t open the bag because it was filled to the brim. I was like “oh they just do it for convenience”
  • @mwbgaming28
    I'd rather have a bag completely full of broken Doritos than a bag less than quarter full of whole Doritos that got broken during shipping
  • @jaydenw3753
    Can we take a moment to appreciate that Pringles has full cans 100% of the time
  • @piecesofme8531
    Doritos to Food Theorist: "Yes, we already did these experiments."
  • @dutchy1121
    "This product is sold by weight, not by volume" is stated right on the package, or at least it used to be.
  • Something that the intro just made me think of that I think would be a great @foodtheory episode is how many bags of Doritos, which are 16% chip and 84% air each, must one person consume in order to eat a bag of Doritos that is 100% chip and 0% air?
  • @JeiJohnson
    Not a thing on Game Theory, Film Theory or Food Theory has been as scary as watching MatPat reaching for Doritos with a second left hand...
  • @ff05t81t
    My store manager at target would always say “you can’t sell air,” I worked in the electronics department where we had an air duster a few aisles away and a brisk walk away from the chip aisle lol
  • Shoutouts to Utz's Cheese Ball jars for stuffing maximum value into one jar.
  • Hence why I love Pringles. Definitely not in mash potato form, but chip form. They have perfect packaging, shape and size.
  • @ethanranft985
    Doritos should put this link on their chip bags saying why there’s so much air.
  • Wait that's so true. I never questioned why doritos go bad quick inside the bag when I assumed it was air