Google Ads Conversion Tracking (with Values) Step by Step

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2024-03-19に共有
Learn how to set up Google Ads conversion tracking with dollar values. By setting up conversion tracking you will be able to report on the performance of your Google Ads campaigns, see how much value your campaigns are driving, and make use of automated optimization for bidding and Performance Max campaigns. Let's get started!

YOUR EXTRA RESOURCES:
○ Google Ads Course (paid) – www.lovesdata.com/courses/google-ads-fundamentals
○ Conversion tracking –    • How To Track Conversions In Google Ads  
○ Enhanced conversions –    • Google Ads Enhanced Conversions | Ste...  
○ Ecommerce tracking –    • How To Setup Ecommerce Tracking For G...  

JUMP TO A TOPIC:
00:00 Introduction to conversion tracking
00:38 Create a conversion in Google Ads
02:36 Implement conversion tracking
05:55 Applying variables
07:37 Preview and test conversions
09:05 Next steps

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コメント (21)
  • @UnsaidCat
    1000 times yes to enhanced conversions!! Please! Your videos are super helpful and I just can't get my head around that ha!
  • @JJ-yr3tf
    I subscribed. You speak in a very calm understandable tone, are concise and clear with your instructions. Very much appreciated.
  • @itssb25
    Hey Benjamin! Hope you are doing great. You are doing an awesome job and I don't know you personally, but can say for sure from the way you present information, that you are a great human. Keep up the good work.
  • Hi! Yes, to learning more about the enhanced conversion set up from you.
  • @m_reis
    Very helpful as always, Benjamin. Thank you so much!
  • @MrsMeritxell
    Your videos are very informative and easy to follow, thank you so much for your helpful content! And yes, please, make the Enhanced Conversions video, it will be so useful for newsletters.
  • @mooweera
    Thank you for Great and useful video.
  • @rosweb
    Hey! Thank you for this and all your other videos for years! One question, when importing conversions from GA4 into Ads, this option from the above is not possible. How is it possible that you get the Ads Label from that?
  • gret video as usual, your content is always very precious, thanks! a stupid question: once i created the native conversions in Ads then automatically they are trasmetted in the report of ga4? or we have to do some kind of implemententions on ga4?
  • @ShawnChe
    Thanks for sharing this, you are a star! have a question, if we have multicurrencies website, how can we standardise it in one currency in conversion value?
  • @larbiamine681
    Could you do a video on how to set up a serverside tracking?
  • @Gio_web
    What if I wanted to track the events of a booking engine for a room reservation? How should I go about this?