Simon Sinek Masterclass: The Key Steps To Finding Your Purpose

This guy is literally the reason I have a £200k turnover business, 8 years after I read Start With Why. I was stuck in terrible organisations obsessed with making money and lacking customer focus. My business is now successful because it's about why I do it, not about my bottom line. The success comes and the moral business stance is the reason. Thank you Simon.

Simon is never metrics driven. He focuses on why we should feel success as feeling only. I was unclear about my "why???" as well. After I began listening to him, I was able to figure out my "WHY" for being stuck in a Berlin train station in 2019. He is truly amazing gift to this world, and you can see how concerned he gets when his respected people call attention to his errors. He takes it gratefully and gets to work on it. My friend, keep on rocking! 🥰

🎯 Key Takeaways for quick navigation: 00:00 🤔 Simon Sinek felt a growing discontent with his life until a friend pointed out that something was wrong, leading him to seek a solution and find renewed energy. 00:42 😌 High performance is about finding a sense of purpose and cause, not just making money. Simon Sinek envisions a world where people wake up inspired every day. 02:05 🌟 High performance is more about feeling in flow and having fun in what you do, where productivity and enjoyment collide. 03:03 🤝 Finding your "why" is crucial to high performance, as it provides a filter for decision-making and helps align your actions with your purpose. 05:08 🐉 Sometimes, to affect change, you have to enter the "belly of the beast," engaging with organizations that may not align with your values to inspire transformation. 06:16 🧠 When delivering a message for change, starting with curiosity, showing genuine interest, and understanding the other person's perspective can be more effective than simply telling them what's wrong. 09:28 🗣️ When discovering your "why," engage in the Friends Exercise: Ask a best friend what specifically about you makes them feel inspired and devoted to your friendship. 14:03 🌐 The power of "why" lies in communicating with the limbic part of the brain responsible for emotions and trust, rather than focusing solely on rational and tangible aspects. 17:07 💬 The language you use when communicating your "why" matters. Focus on expressing your love for your work or organization, as love is an emotional connection that can resonate with others. 20:18 💡 Sharing specific examples and stories that reflect your purpose can be more effective than using general statements to communicate your "why." 20:33 🗝️ Discovering your purpose and doing what you love can lead to a fulfilling and magical work experience. 21:30 🧲 Telling a specific story about what you love attracts like-minded people and repels those who don't resonate with your purpose. 24:31 💡 Having an outsider's objectivity can help in discovering your purpose or "why" when you're struggling to find it yourself. 29:08 ❤️ Being courageous and vulnerable with friends can lead to stronger, supportive relationships and better problem-solving. 33:48 🤝 Acknowledging that no one achieves success alone and seeking help from others is essential for growth and high performance. 35:37 💡 Understanding your attributes and characteristics helps you create environments where you can thrive and achieve success. 39:32 🔎 Being honest and self-aware about your strengths, weaknesses, and learning style can guide you in making choices that align with your true abilities and preferences. 41:10 📚 Struggles faced as children can become strengths as adults. Simon Sinek's ADHD and reading difficulties in school led him to develop skills like asking questions, listening well, and connecting patterns, which benefited him later in life. 43:02 🌟 Adversity and discomfort play a crucial role in personal growth. Avoiding struggles and over-coddling children may hinder their ability to learn and discover their true potential. 46:00 👥 Good leaders outlive their own lives by inspiring people to believe in something bigger than themselves. Iconic leaders like Steve Jobs are remembered for their impact on people and their ability to challenge the status quo. 49:14 🎭 Simon Sinek's approach to criticism and feedback involves discerning helpful insights from unconstructive negativity. He values the opinions of those he respects but doesn't let harsh criticism affect him negatively. 51:24 ✍️ Simon Sinek initially lacked confidence in his writing ability but overcame it by writing in a conversational style that he himself would enjoy reading, leading to the creation of impactful books. 57:12 🧠 Simon Sinek's trusted editor, Jen Hellam, complements his skills with her meticulous attention to logical consistency in his writing, providing valuable feedback and enhancing the quality of his work. 01:00:10 🌐 Achieving commercial success can lead to increased attention and scrutiny, but it's essential to remain grounded and not let praise or criticism define one's identity. Trusting the right people and avoiding self-absorption is crucial for sustained success. 01:01:19 🏆 Success is often accompanied by perks and privileges, but they are usually for the position one holds, not the individual. 01:04:22 🧭 Having a clear vision (knowing your "why") and surrounding yourself with honest critics can help keep you grounded and focused. 01:05:34 🌊 Pursuing a vision is like building an iceberg – most of it lies beneath the surface, and success requires continuous effort. 01:06:01 💡 Leaders should strive to create a legacy beyond themselves, where their vision continues to thrive even if they are no longer around. 01:07:38 🤝 Three non-negotiable behaviors for individuals and those around them: integrity, honor (doing right by others), and the willingness to improve oneself. 01:08:19 🤝 Honor involves not taking advantage of others' vulnerabilities for personal gain and doing right by people even in difficult times. 01:10:26 🤝 Valuable advice: "Get over yourself" – avoid self-centeredness and entitlement, and remember that you don't have to know all the answers. 01:11:22 🤝 "Three quarters of an answer is better than an answer and a half" – provide helpful insights even if you can't provide a complete solution. 01:12:33 🌟 To discover your "why," consider trying the "friends exercise," or use resources like Simon Sinek's book "Find Your Why" to explore your purpose. 01:13:00 🌟 Live a high-performance life with a golden rule: Strive for the benefit of others, not just pers

This is one of the channels that gave me the courage to start my YouTube channel 5 months ago about self development. Now I have 291 subs and almost > 100 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I couldn’t have learned without getting started in the 1st place.

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Ah, love how Simon always say something new in each podcast, so much wisdom!

Simon Sinek is always an inspiration to listen to. His words truely resonate, as he says not with everyone but those who hear the message are the tribe.

As long as people like Simon exist, indeed there is still hope for a better day tomorrow than it was yesterday. And as long as there are channels who's main aim is to find and sort of "expose" these people for the lessons they have to teach the common folk, then we are good. Very refreshing and very satisfying seeing content like this is regularly being uploaded in an era where tik tok, youtube shorts and insta reels are all created to keep us hooked in a screen, scrolling aimlessly just for another slight dose of unawarding and money grabbing dopamine. Keep ul the amazing work guys. All three of you. 🤜🤛

The most amazing life experience of Simon.

Thank you, 30 mins in and you changed my life. I have been struggling with my purpose and my “why”. I contacted my friend, found my why, and was then hit with a huge wave of emotions. I was a babbling mess at the end. Thank you.

This is a masterclass on so many different levels. I love that Simon touches on how adversity shapes us and makes us more resilient, but also how critical help is. I also want to praise the interviewers for giving time through this interview, for not jumping in, for letting Simon develop his thoughts, and for letting the interview be about interviewee and not the interviewers. I have watched a lot of interviews of Simon and this is one of the best. Well done and more importantly: thank you!

Listening to Simon Sinek is the best decision you'll ever make. LOVE THIS CONVERSATION!!!!

Thank you for this conversation. I love this man.. It warms my heart to witness the kindness in people. When we support and encourage each other, amazing things can happen when we work together. This encourages me to keep improving myself and making a positive difference, even in the little things, even when no one's noticing. Our actions, no matter how small, can have a big impact and spread positivity throughout humanity. Sending love and hugs to your journey x

I knew Simon first time at the Ted Talk. I'm glad to listen to the Simon's talk again. Every time I took ,I aways learn something.

Wow, this video really emphasizes the importance of finding our 'why' in life. It's easy to get caught up in the 'what' and 'how' of our daily routines, but understanding our deeper purpose can be so fulfilling. Thanks for sharing this insightful conversation!

The only bad thing about this episode is that it ends! Nicely done, guys! Great questions! Very fluid interview!

Love Simon Sinek! Became a fan after listening to his interview on The Diary Of A CEO. He told a moving story in that interview about his brief trip to Afghanistan and what he learned through that trip. You've gotta listen to that whole interview because that was the best one he gave!

When he said ask a best friend in order to find out your why, I felt very sad. So many young men are friendless nowadays. No connection and then no mirror to project one’s self off of. Social connection and support is the number one way to feel happy as a human. More and more men are experiencing financial problems and downward mobility. Drug use is up and overdoses are becoming more frequent as well as suicide. Not to mention a meaning crisis due to shifts from more religious beliefs to materialism and nihilistic attitudes. More work like Simon’s is needed for sure but also something systemic must change to help out some of the most forgotten and down trodden of society.

I deeply and profoundly respect and love this man. I have been following him and used his WHY since the v beginning and I am happy to say this his teaching have saved my life and helped me with others' lives when I used to work in a rehab centre and later as a psychotherapist and coach / mentor. Thank you for this interview and for the extended version on the app.

I know my why. Just reinforced this, passing few years. Now need to navigate the how. Thankyou Simon for you. 💜