Why Food Commercials Cost Hundreds Of Thousands Of Dollars | Big Business | Business Insider

Now imagine if the fast food industry put the effort and dedication of this guy into actually making genuinely good food !

This guy is actually super nice, I once randomly DM’d him to ask how he pulled off a specific shot as we needed to accomplish something similar, he dm’d me back with an incredibly detailed breakdown of how he did the shot and wished me luck. Also told me to reach out to him again if we needed more help, didn’t even ask for “consultation fees” or anything of the sort

I have worked on lots of fast food commercials, steaming packet of fries is a tampon soaked in boiling water under the fries, food is always half cooked and bloated out, hero sharp print packaging made for the take away shots. But maybe the best trick is using actors with tiny hands to make the food look bigger. Yes if you have tiny hands there is lots of work for you in the amazing advertising industry where 'image' is king.

"Hey fellas that's my ad" *SKIPS IT * 💀

"filming one 30 second ad can cost hundred to thousand of dollars" Me with ad blocker:

“There’s a lot of different jobs that my guidance counselor did not tell me about” love that.

Meanwhile, the local food truck just takes a camera photo of their food the morning before they come out, which looks frigging amazing, exactly like what you get when you order and taste delicious AF.

The lengths corporations will go to swindle you out of your money is both fascinating and infuriating. Imagine if that drive was actually put to good use.

This is why I feel ripped off when I received the real food from a fast food restaurant. It never looks anything like the glamor shots, because it never could look like the glamor shots.

This is fascinating and also ironic that the more edible it looks the more inedible it is!

Been following this dude for years. Amazing stuff!

Sounds like we need a food positivity movement. Not all burgers can look like this one, but that's ok. They're beautiful in their own way.

This is really impressive and I'm glad they have jobs BUT part of me wants fast food companies to be forced to only advertise what you literally unwrap at one of their stores made by one of their employees. Get the best employee and best by-the-book quality standards you can but unless you're showing me something ready to be eaten unwrapped from the restaurant itself it just seems like a blatant lie.

For those saying they wish the fastfood meals looks like they did in the commercials, seek out your local chains or mom and pop resturants. We have a small chain sitdown resturant here that served burgers, wings and a few other things. They offer fries, but make chips from scratch too. A burger meal will cost you $10 on a call in to-go order and looks amazing and tastes amazing. I could spend the same $10 at a McDs for a "premium" burger and get a smaller, sad, soggy burger. Support your local businesses. They actually want and care for your patronage and usually give their employees better scheduling and pay too.

There is truly an expert in every line of work. This sounds like a dream job for a guy that has multiple interests. Very fascinating. Really cool work.

3:57 "If it's blank it won't feel like a real commercial kitchen" Me who's worked in a commercial kitchen: the manager would def be on my ass about why those bottles of condiments are sitting out and not in their proper spot. A commercial kitchen is blank because they want to keep it clean. Or at least they try to make it as blank/clean as they can. Depends on the level. Fast food kitchens are in a state of almost always messy, while a restaurant's kitchen is as close to clean as you can get.

2:50 as someone who works in a workshop, I think it's hilarious he puts on a full face visor but then uses a circular saw with no blade guard and has his fingers really close cutting a piece that's not even flat. I guess the visor is for the splatter of blood in his face when he slices his finger off.

I really love the creativity that goes into making these commercials. On the other hand, I wished they would ban all false advertising. If you're coloring your burger, that's not the burger you're selling.

If I was a world-dictator, all those kinds of smoke and mirror ads would be outlawed. If your product is too nasty to show, you should not sell it.

Imagine if fast food companies put this much work into their food