How to create a winning product strategy | Melissa Perri

29,018

479 0

Publicado 2022-07-28

Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us.

Find the full transcript here: www.podpage.com/lennys-podcast/how-to-create-a-win…

—

Thank you to our wonderful sponsors for making this episode possible:

• Amplitude: amplitude.com/
• RevenueCat: www.revenuecat.com/
• Makelog: www.makelog.com/lenny

—

Where to find Melissa:

• Website: melissaperri.com/
• Twitter: twitter.com/lissijean
• LinkedIn: www.linkedin.com/in/melissajeanperri/

—

Where to find Lenny:

• Newsletter: www.lennysnewsletter.com/
• Twitter: twitter.com/lennysan
• LinkedIn: www.linkedin.com/in/lennyrachitsky/

—

Referenced:

• Melissa’s Book: melissaperri.com/book

—

In this episode, we cover:

[00:00] What to expect with guest Melissa Perri
[02:57] Melissa’s incredibly vast experience working with product manager’s
[04:20] Melissa’s current focus: training and education of PM’s
[05:59] The most common problems that product teams face
[09:48] When to hire your first CPO
[14:27] What to do before hiring a CPO
[16:16] When to bring an interim CPO consultant like Melissa
[21:26] Signs your team doesn’t have a strategy
[22:59] Identifying your vision, strategy and intentions as a company
[27:48] Signs you’re doing a bad job as a PM
[30:30] The process of defining strategic visions
[33:28] How to hone your craft as a PM
[43:55] Melissa’s Book — Escaping the Build Trap: How Effective Product Management Creates Real Value
[48:43] How to avoid burnout
[52:19] Where to find Melissa

Todos los comentarios (14)

@iankinyua1312 hace 8 meses

This podcast is underrated. Keep on doing the great work Lenny 🙌🙌
@EmacsHarlekins hace 1 año

Oh man, big fan of Melissa Perri. What a great episode! Learned so much
@charlottejoytrudgill1690 hace 1 año

Thanks so much Lenny for doing these episodes. Great tactical advice. I’m a founder and the “product person” for our startup- we’re pre PMF so I’ve been listening to all your episodes to stay in tune with best practices. Again thank you so much for doing this and supporting us early stage companies too!! 🙏🏼
@thomasvartanian5949 hace 5 meses

AMAZING EPISODE! Melissa Perri is spot on and I felt she was talking to me, explaining what I'm going through and what I could do better. Thanks for the episode Lenny
@hcubill hace 9 meses

Your podcasts are so good Lenny! I just listen to them over and over 😊
@stanislavstankov5160 hace 10 meses

Awesome! So much packed value. @lenny you should more videos on product strategy and how different companies approach it.
@breaktherules6035 hace 1 año

EXCELLENT insights! THANK YOU so much for sharing!
@AyushJain.YouTube hace 1 año

Just been 30percent in. Already know this is such an amazing conversation!
@alirazarizvi-34 hace 1 año

This was fantastic. Thanks Lenny and Melissa
@zachdemo2394 hace 1 año

inspiring podcast，excellent video version
@user-iq3ti1yh6c hace 6 meses

Great video!!! Thank you!
@Divicati hace 10 meses

Thanks for the juice :)
@andu896 hace 1 año

Lenny: There's never-ending advice. So.. do you have any advice about [...] :)