Simon Sinek Masterclass: The Key Steps To Finding Your Purpose

This guy is literally the reason I have a £200k turnover business, 8 years after I read Start With Why. I was stuck in terrible organisations obsessed with making money and lacking customer focus. My business is now successful because it's about why I do it, not about my bottom line. The success comes and the moral business stance is the reason. Thank you Simon.

This is one of the channels that gave me the courage to start my YouTube channel 5 months ago about self development. Now I have 291 subs and almost > 100 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I couldn’t have learned without getting started in the 1st place.

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🎯 Key Takeaways for quick navigation: 00:00 🤔 Simon Sinek felt a growing discontent with his life until a friend pointed out that something was wrong, leading him to seek a solution and find renewed energy. 00:42 😌 High performance is about finding a sense of purpose and cause, not just making money. Simon Sinek envisions a world where people wake up inspired every day. 02:05 🌟 High performance is more about feeling in flow and having fun in what you do, where productivity and enjoyment collide. 03:03 🤝 Finding your "why" is crucial to high performance, as it provides a filter for decision-making and helps align your actions with your purpose. 05:08 🐉 Sometimes, to affect change, you have to enter the "belly of the beast," engaging with organizations that may not align with your values to inspire transformation. 06:16 🧠 When delivering a message for change, starting with curiosity, showing genuine interest, and understanding the other person's perspective can be more effective than simply telling them what's wrong. 09:28 🗣️ When discovering your "why," engage in the Friends Exercise: Ask a best friend what specifically about you makes them feel inspired and devoted to your friendship. 14:03 🌐 The power of "why" lies in communicating with the limbic part of the brain responsible for emotions and trust, rather than focusing solely on rational and tangible aspects. 17:07 💬 The language you use when communicating your "why" matters. Focus on expressing your love for your work or organization, as love is an emotional connection that can resonate with others. 20:18 💡 Sharing specific examples and stories that reflect your purpose can be more effective than using general statements to communicate your "why." 20:33 🗝️ Discovering your purpose and doing what you love can lead to a fulfilling and magical work experience. 21:30 🧲 Telling a specific story about what you love attracts like-minded people and repels those who don't resonate with your purpose. 24:31 💡 Having an outsider's objectivity can help in discovering your purpose or "why" when you're struggling to find it yourself. 29:08 ❤️ Being courageous and vulnerable with friends can lead to stronger, supportive relationships and better problem-solving. 33:48 🤝 Acknowledging that no one achieves success alone and seeking help from others is essential for growth and high performance. 35:37 💡 Understanding your attributes and characteristics helps you create environments where you can thrive and achieve success. 39:32 🔎 Being honest and self-aware about your strengths, weaknesses, and learning style can guide you in making choices that align with your true abilities and preferences. 41:10 📚 Struggles faced as children can become strengths as adults. Simon Sinek's ADHD and reading difficulties in school led him to develop skills like asking questions, listening well, and connecting patterns, which benefited him later in life. 43:02 🌟 Adversity and discomfort play a crucial role in personal growth. Avoiding struggles and over-coddling children may hinder their ability to learn and discover their true potential. 46:00 👥 Good leaders outlive their own lives by inspiring people to believe in something bigger than themselves. Iconic leaders like Steve Jobs are remembered for their impact on people and their ability to challenge the status quo. 49:14 🎭 Simon Sinek's approach to criticism and feedback involves discerning helpful insights from unconstructive negativity. He values the opinions of those he respects but doesn't let harsh criticism affect him negatively. 51:24 ✍️ Simon Sinek initially lacked confidence in his writing ability but overcame it by writing in a conversational style that he himself would enjoy reading, leading to the creation of impactful books. 57:12 🧠 Simon Sinek's trusted editor, Jen Hellam, complements his skills with her meticulous attention to logical consistency in his writing, providing valuable feedback and enhancing the quality of his work. 01:00:10 🌐 Achieving commercial success can lead to increased attention and scrutiny, but it's essential to remain grounded and not let praise or criticism define one's identity. Trusting the right people and avoiding self-absorption is crucial for sustained success. 01:01:19 🏆 Success is often accompanied by perks and privileges, but they are usually for the position one holds, not the individual. 01:04:22 🧭 Having a clear vision (knowing your "why") and surrounding yourself with honest critics can help keep you grounded and focused. 01:05:34 🌊 Pursuing a vision is like building an iceberg – most of it lies beneath the surface, and success requires continuous effort. 01:06:01 💡 Leaders should strive to create a legacy beyond themselves, where their vision continues to thrive even if they are no longer around. 01:07:38 🤝 Three non-negotiable behaviors for individuals and those around them: integrity, honor (doing right by others), and the willingness to improve oneself. 01:08:19 🤝 Honor involves not taking advantage of others' vulnerabilities for personal gain and doing right by people even in difficult times. 01:10:26 🤝 Valuable advice: "Get over yourself" – avoid self-centeredness and entitlement, and remember that you don't have to know all the answers. 01:11:22 🤝 "Three quarters of an answer is better than an answer and a half" – provide helpful insights even if you can't provide a complete solution. 01:12:33 🌟 To discover your "why," consider trying the "friends exercise," or use resources like Simon Sinek's book "Find Your Why" to explore your purpose. 01:13:00 🌟 Live a high-performance life with a golden rule: Strive for the benefit of others, not just pers

As long as people like Simon exist, indeed there is still hope for a better day tomorrow than it was yesterday. And as long as there are channels who's main aim is to find and sort of "expose" these people for the lessons they have to teach the common folk, then we are good. Very refreshing and very satisfying seeing content like this is regularly being uploaded in an era where tik tok, youtube shorts and insta reels are all created to keep us hooked in a screen, scrolling aimlessly just for another slight dose of unawarding and money grabbing dopamine. Keep ul the amazing work guys. All three of you.

One of the most thought provoking talks I've heard!

The only bad thing about this episode is that it ends! Nicely done, guys! Great questions! Very fluid interview!

Thank you, 30 mins in and you changed my life. I have been struggling with my purpose and my “why”. I contacted my friend, found my why, and was then hit with a huge wave of emotions. I was a babbling mess at the end. Thank you.

Many people from around the world have been inspired to action by books, by podcasts, and people like Sinek... I heard about him and his books back in 2020 through a program our Landlord(who's Real Estate Development company has grown exponentially)used to run on Friday's(Fire Fridays)... I wasn't ready then, many of us tenants weren't ready then(Young Aduls) but eventually the seeds were planted- many went on to start their own business, or transform their mindsets and lives... There places or people you connect with and you never remain the same...

This is a masterclass on so many different levels. I love that Simon touches on how adversity shapes us and makes us more resilient, but also how critical help is. I also want to praise the interviewers for giving time through this interview, for not jumping in, for letting Simon develop his thoughts, and for letting the interview be about interviewee and not the interviewers. I have watched a lot of interviews of Simon and this is one of the best. Well done and more importantly: thank you!

When he said ask a best friend in order to find out your why, I felt very sad. So many young men are friendless nowadays. No connection and then no mirror to project one’s self off of. Social connection and support is the number one way to feel happy as a human. More and more men are experiencing financial problems and downward mobility. Drug use is up and overdoses are becoming more frequent as well as suicide. Not to mention a meaning crisis due to shifts from more religious beliefs to materialism and nihilistic attitudes. More work like Simon’s is needed for sure but also something systemic must change to help out some of the most forgotten and down trodden of society.

His talks are exceptional. Find out your Why?. He can easily convey any complex topics. I started listening to him since last 4 years. And i am now well organized, professionally happy and rich with cash flow. 🍻

Love Simon Sinek! Became a fan after listening to his interview on The Diary Of A CEO. He told a moving story in that interview about his brief trip to Afghanistan and what he learned through that trip. You've gotta listen to that whole interview because that was the best one he gave!

Hi Guys, I watched lots of Simon videos and I defined my company's why. The why makes much more sense than other concepts. And yes!!! Working is fun!!! Many people are expecting me to go into retirement because I have the age of retiring and... die. So I have lots of energy because I am doing what I love and in my case it is developing my company, provoking enthusiasm in the team, having new ideas and projects, travelling all over the world, meeting new people who are passionate about what they do, sometimes buying a dream car etc. Do you think that my brain is foggy because I am 66? That I am tired because I sleep sometimes 5 hours for 4-5 nights or even less? Not at all! Be passionate, learn to love what you do. Everything is interesting guys. Thanks to Simon because I feel less alone!

Simon Sinek is an impressive inspirational speaker. Really worth 1:14 hours of interview. Highly recommended!

I deeply and profoundly respect and love this man. I have been following him and used his WHY since the v beginning and I am happy to say this his teaching have saved my life and helped me with others' lives when I used to work in a rehab centre and later as a psychotherapist and coach / mentor. Thank you for this interview and for the extended version on the app.

Created in God's image, we too are creators through language. The communicators are the innovators, movers, change agents, healers. We are how we are because that's how we are created. If we just work with the template, we work! Great conversation, thanks so much.

He is really blessed to have friends like that. And from the conversation, more than 1. But I hope he can also provide some insight for people who are not as fortunate as him. His example can defintely be helpful to the fortunate minority. But It is a little unrealistic for the majority.

Excellent topics, and questions to him.. ABSOLUTELY GREAT JOB !! Soo glad watched this!! ❤❤❤🎉🎉🎉

This is the one that will bring clarity, self forgiveness and change for the better. This is the one where you are required to listen deeply... and again... and again. This is the one where those with no hope can find hope. This is the one that will help guide you towards your core, your inspiration, your meaning. This is the one. Don't take it for granted. Don't take it lightly. Don't laugh it off. Tune in silently and you may just find your purpose in Life. Thank you Simon Sinek for helping me find my Why over the last decade or so.