How Porsche Plans To Keep Its Gas-Powered Cars On The Roads

The fact that Porsche is doing everything possible to keep 911 in production with same engine layout, melts my heart.

Porsche is smart, they know their brand is tied to the classic ICE and that their customers are enthusiasts that prefer that style of vehicle, and always will. It's important that we develop a means to keep ICE vehicles for the enthusiast segment that is also taking into account carbon emissions. It's not a huge segment of the market, but a very influential one and should not be ignored. The vast majority of people will drive EVs as their daily drivers, but EVs will never capture all of the classic vehicle market.

If we are around $10 per gallon on e-fuel now, with a tiny handful of tiny facilities making this, imagine what will happen in 10 years. These people sound like all the EV-naysayers 10 years ago. Too expensive, too hard, never gonna happen- look at the car market now. I am so beyond thrilled that Porsche also finds it important to continue to enjoy our classic cars in an environmentally responsible way.

I applaud the efforts. Nothing wrong with having options, and the option to keep some of the classic cars on the road is a good one.

Managing money is different from accumulating wealth, and the lack of investment education in schools may explain why people struggle to maintain their financial gains. The examples you provided are relevant, and I personally benefited from the market crisis, as I embrace challenging times while others tend to avoid them. Well, at least my advisor does too, jokingly.

CNBC has been KILLING IT lately. Keep up all the really great reports.

In the car world, this will be an exclusive product for car collectors in the end. It was not meant to be an alternative of EV in the first place.

I hope this technology innovates because I don’t want to buy a new car. My old 1997 Celica manual is fun to drive, reliable, and has been super cheap to own. I’ve spent less money on this over the time I have had it than I would spend buying a brand new Chevy bolt I’m totally fine with people buying new Tesla’s or whatever else but I think it should be part of the eco solution for people who want to reuse and maintain their old cars for years to come to be able to do so. Scrapping these cars would be such a wasteful thing

I am a die hard EV fan but, if we can get E-fuel to help preserve the old classic Porsche's I am all for it.

I am 63 years old and I used to be a mechanic at auto repair shop that specialized in Germen cars. Anyone who has a chance to drive a Porsche 911, is for a real treat! Dave...

Anyone else sees the similarity to quarts watches vs mechanical watches? The quarts almos destroyed brands like rolex and omega by beeing vastly cheaper and more precise. Now most of the quarts brans are dead, overtaken by smart phones and later smart watches. Then the mechanical brands watch companies pivoted to luxury market, emphesizing the history and beauty of mechanics and managed not only to survive but to thrive. Porshe beeing a luxury car manufacturer has been doing this for a while, but with the mass market moving towards electric, if they manage to maintain their combustion engine production through regulatory hurdles they just might become the ultimate rolex of a car.

Another useful thing about e-fuel wasn't mentioned is energy transport - you can make e-fuel in Chile and transport it to Europe, but you can't transport just electricity over such a long distance. Another way to look at e-fuel as just a storage for green hydrogen. Hydrogen itself is very light, volatile and low density gas which need heavy high pressure tanks or very low temperature liquification to store, while if you bind it with carbon and make e-fuel, it's easy to store.

I love this idea! I wonder if this could be a way to bring back the air cooled engine.

I heartily support the Porsche’s synthetic fuel engineers and their management board and I deeply believe that lots of people like me can find an opportunity to invest in such a project only to keep the “real” engines on the road

If $10 per gallon is the thing that keeps one from buying a Porsche, then one is not a Porsche driver. Our fuel in Germany has been at or more than $USD 10 per gallon for years. As a Porsche driver, I could not care less...... I'm happy to pay a premium to continue to drive my 911 Turbo.

I bought the 4.0 liter 718 because it's the last ICE version. It is very true that the loyal fans might not embrace the future of this brand. I know I'm not buying any EV for long distance travel or spirted driving.

as a classic Beetle owner (poor mans Porsche) and lover of the rear engine i say bring it on and i support it ... thank you Porsche

EVs are great for the majority of drivers. For some of us car enthusiasts, who are the minority, internal combustion vehicles are what causes us excitement. Sports cars, super cars and hyper cars are in low production and used infrequently, hence their carbon footprint being lower than say that of corollas on the road. Glad to see Porsche doing this as it will help keep these amazingly engineered vehicles on the road for the few of us that love them. I’ll gladly pay $10/g to keep my cars on the road. Would get an EV for daily commutes.

If there is one thing countries are known for, its keeping commitments it made 12 years prior.

Big up on cnbc of producing quality business docs