Beyond the 4Ps: Navigating the Modern Marketing Landscape | Pallavi Singh | TEDxIMTGhaziabad
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Published 2024-04-16
She highlights the shift from the traditional "4Ps" (Product, Price, Place, Promotion) to more contemporary frameworks like the "4Cs" (Context, Content, Communication, Consideration) and the "4Is" (Insight, Intel, Inspiring, Impact). This reflects the increased importance of understanding customer needs, leveraging data-driven insights, and delivering impactful digital experiences.
Singh stresses the need for marketing leaders to get their "hands dirty" and take ownership, regardless of their title or position in the hierarchy. She shares personal anecdotes to illustrate the value of proactive leadership and the ability to bring diverse teams together to achieve great things. The talk also underscores the critical role of technology and platforms in enabling marketing, while emphasizing that the core idea and purpose are what truly connect with and inspire customers.
The talks concluded by highlighting the significance of passion for a product, the intended customers and related aspects of it. Pallavi beautifully summarizes her overarching point of caring about a product to make impact through it, saying “Four wheels move the body, but two wheels move the soul. Ms. Pallavi Singh transcends the conventional marketer, standing as a luminary with unparalleled global expertise in the automotive sector. Renowned for her innovative strategies, she navigates the industry with an intricate understanding of the ever-evolving marketing landscape. From ground-breaking technology-driven solutions to her steadfast commitment to customer experience enhancement, Ms. Singh emerges as a leader in her field. Her journey is marked by a relentless pursuit of excellence, propelling her to the pinnacle of success and cementing her status as a visionary whose impact resonates throughout the dynamic realm of marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx